NYT: Ari Emanuel Buys TodayTix, Gaining Footing on Broadway and West End

[MezzA101]

Posted: 10/20/25 at 8:15am

https://www.nytimes.com/2025/10/20/theater/todaytix-broadway-tickets-ari-emanuel.html?unlocked_article_code=1.u08.5-Lg.9prR8m0QEQ0A&smid=nytcore-android-share

[Marcus Lycus]

Posted: 10/20/25 at 1:15pm

Not good 

[Jordan Catalano]

Posted: 10/20/25 at 1:44pm

Oh wow, I had totally forgotten about the red envelopes being handed out back when they first started!

[BoringBoredBoard40]

Posted: 10/20/25 at 4:48pm

this is really bad 

[ErmengardeStopSniveling]

Posted: 10/20/25 at 4:49pm

Marcus Lycus said: "Not good"

Until Friday, TodayTix was owned by a Private Equity firm.

Now it’s owned by a private company that works in the entertainment and experience space. I think that’s a win.

Over the summer, it was reported that ATG was in talks to buy TodayTix — which would have been nice synergy, but ATG itself is owned by private equity which can be a tenuous relationship.

I suspect it will lean heavily into sports and concerts going forward as the official ticket seller of projects under the MARI umbrella. But given its market share for Broadway, the theatre focus shouldn’t go away.

[PipingHotPiccolo]

Posted: 10/20/25 at 8:17pm

this thread made me laugh out loud.

Ari Emanuel is buying TodayTix--NOT GOOD. THIS IS BAD. As if these people have ANY idea about the merits of the current ownership of TodayTix, which i think is some hedge fund trying to make (even more bucks). 

why? no one knows but capitalism is just BAD (even when it comes to a site that is a totally capitalist enterprise), so this MUST be bad also! 

who would be a GOOD owner of a ticketing app?

 

[iluvtheatertrash]

Posted: 10/20/25 at 8:27pm

PipingHotPiccolo said: "this thread made me laugh out loud.

Ari Emanuel is buying TodayTix--NOT GOOD. THIS IS BAD. As if these people have ANY idea about the merits of the current ownership of TodayTix, which i think is some hedge fund trying to make (even more bucks).

why? no one knows but capitalism is just BAD (even when it comes to a site that is a totally capitalist enterprise), so this MUST be bad also!

who would be a GOOD owner of a ticketing app?

"

I can't help but wonder just what it is about Emanuel they reject.

[Kad]

Posted: 10/20/25 at 8:42pm

TodayTix is such a far cry from what it originally was that I really can’t bring myself to feel any kind of way about this. 

[PipingHotPiccolo]

Posted: 10/20/25 at 8:48pm

I find it convenient, if irritating. I certainly prefer it to some of the other options. 

but i just cant see any logic to worrying about one rich guys buying it from another bunch of rich guys. so silly. 

 

[BoringBoredBoard40]

Posted: 10/20/25 at 10:02pm

iluvtheatertrash said: "PipingHotPiccolo said: "this thread made me laugh out loud.

Ari Emanuel is buying TodayTix--NOT GOOD. THIS IS BAD. As if these people have ANY idea about the merits of the current ownership of TodayTix, which i think is some hedge fund trying to make (even more bucks).

why? no one knows but capitalism is just BAD (even when it comes to a site that is a totally capitalist enterprise), so this MUST be bad also!

who would be a GOOD owner of a ticketing app?

"

I can't help but wonder just what it is about Emanuel they reject."

He is the main reason that Live Nation is the ****show venue gobbling monster that it is today

[PipingHotPiccolo]

Posted: 10/20/25 at 10:29pm

*hes* the main reason that Ticketmaster is a money grubbing monster? Him, Ari Emanuel, who--checks notes--left Ticketmaster in 2021? His dark powers are so vast that he not only turned a lovely, well-meaning ticket vendor into a monster (as a Board member not responsible for its actual operations), but he managed to keep it a monster years after hes gone?

 

Updated On: 10/20/25 at 10:29 PM

[THDavis]

Posted: 10/20/25 at 10:50pm

Kad said: "TodayTix is such a far cry from what it originally was that I really can’t bring myself to feel any kind of way about this."

I remember when they sold discounted tickets. I use them now because I’ve earned some status and save a tiny bit off the top and it gives me some extra flexibility, but long gone are the days of saving money on theatre tix by using the app. It’s a great search engine for theater showtimes, though. 

[Tokyo Banana]

Posted: 10/20/25 at 11:02pm

Now that the app will be taken over by sports bros and tickets for sporting events, maybe this will bring back in person lotteries. I’d welcome that.  

[BoringBoredBoard40]

Posted: 10/20/25 at 11:31pm

PipingHotPiccolo said: "*hes* the main reason that Ticketmaster is a money grubbing monster? Him, Ari Emanuel, who--checks notes--left Ticketmaster in 2021? His dark powers are so vast that he not only turned a lovely, well-meaning ticket vendor into a monster (as a Board member not responsible for its actual operations), but he managed to keep it a monster years after hes gone?

boy you really can't read, I said venue gobbling not money grubbing 

 

[Melissa25]

Posted: 10/21/25 at 12:31am

I hope they invest in Show- Score and bring some fun back to that site.

[Jonathan Cohen]

Posted: 10/21/25 at 2:16am

This is an aside to the TodayTix deal, but Mari as a company was created because Ari Emanuel wanted to buy assets from Endeavor, another company he runs. He raised raised billions in funding to buy stuff he already had.  

The TodayTix deal is about buying a ticketing system and purpose-built AI, in part to sell tickets to art fairs and tennis tournaments. There will be more types of tickets on TodayTix, but I don't expect the user experience for theater ticket buyers to get better or worse.

[PipingHotPiccolo]

Posted: 10/21/25 at 8:48am

BoringBoredBoard40 said: "PipingHotPiccolo said: "*hes* the main reason that Ticketmaster is a money grubbing monster? Him, Ari Emanuel, who--checks notes--left Ticketmaster in 2021? His dark powers are so vast that he not only turned a lovely, well-meaning ticket vendor into a monster (as a Board member not responsible for its actual operations), but he managed to keep it a monster years after hes gone?

boy you really can't read, I said venue gobbling not money grubbing

"

ohhh that changes your entire point, well done.