Wick3 said: "Broadway61004 said: "The vast majority of people who will actually pay top dollar to see a revival of Our Town are also the folks who will pay top dollar to see Dustin Hoffman back on Broadway. So from a business perspective, this makes 100% sense. Would I love to see different, preferably more diverse casting? Absolutely. But tweets and posts on Broadway World don't sell tickets. Until people stop paying premium prices to see shows like this with casting like this, there's absolutely no reason for Scott Rudin or any other producer not to do this."
In a pre-covid19 world, yes. However, we really don't know if that target audience will still pay top dollar to see Dustin Hoffman perform live in this new environment."
Of course we don't know how any shows are going to perform post-covid, but I think right now the safer more traditional shows are likely going to be the best way to bring folks back, presuming tourism at least starts to pick up next year. Obviously it won't have picked up to anywhere near pre-covid levels, but by next summer we could easily be seeing random Midwesterner say "ooh Dustin Hoffman in Our Town, when we head to New York we should definitely check that one out". But yes, will be interesting to see how things go. But right now, this certainly seems like a much more safer bet than, say, A Strange Loop, which brilliant as it is, doesn't have near the name recognition outside of NY to sell.
Updated On: 7/1/20 at 12:38 PM