I've said this before, but really, since the opening, they've done a terrible job of marketing the show. It was all over the place when it opened, and I suppose after it won the Tony, but I haven't seen or heard much about it away from Broadway web sites since then. With the buzz it had especially after winning the Tony, and the kind of audience it is capable of drawing, it should not be struggling like this, or at least, as it had over the summer.
"If there was a Mount Rushmore for Broadway scores, "West Side Story" would be front and center. It snaps, it crackles it pops! It surges with a roar, its energy and sheer life undiminished by the years" - NYPost reviewer Elisabeth Vincentelli