Jeffrey Karasarides said: "merle57 said: "Would Guys and Dolls appeal to modern movie audiences? The West Side Story remake died at the box office, and it was very well filmed. Guys and Dolls harkens back almost a century ago to a long-gone New York. Lots of wonderful casting suggestions in the comments, and Rob Marshall is a top choice for director -- but is there a sufficient market to recover the enormous costs of a film musical? Didn't Les Mis underperform at the box office, as did Nine, Evan Hansen, Phantom, Cats and several others?"
2012'sLes Misérables made over $442 million at the worldwide box office on a $61 million production budget. It was a hit.
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Plus West Side Story came out during a weird time for the box office when many films were underperforming. Not that there weren’t hits, but people hadn’t quite come back to the theater in the same way as before the pandemic.