The Humans Transfer- NYT ad says 'The Cort'

[AnnieBlack]

Posted: 6/25/16 at 9:33am

In this Sunday's Arts & Leisure section (which i got today), full page ad on page 3, it says that The Humans is moving to 'The Cort' starting August 9th. 

Kind of a big error, huh?

[BroadwayConcierge]

Posted: 6/25/16 at 9:37am

Holy yikes. Picture?

[AnnieBlack]

Posted: 6/25/16 at 9:40am

How do I post a pic here? Will gladly do it! 

[LizzieCurry]

Posted: 6/25/16 at 9:45am

Upload it to Imgur or TinyPic and click the picture icon next to the emoji icon when you hit reply. Or upload it somewhere and just paste in the URL.

[uncageg]

Posted: 6/25/16 at 9:59am

When is it supposed to open there?

[Call_me_jorge]

Posted: 6/25/16 at 10:15am

^august 9th?

[HogansHero]

Posted: 6/25/16 at 11:04am

ouch. ad agency hit is gonna be huge.

[10086sunset]

Posted: 6/25/16 at 11:04am

Wow, can't believe that went to print...

[AnnieBlack]

Posted: 6/25/16 at 11:53am

Here you go- photo of the full page- the listings page also has 'the cort' theatre-

 

http://imgur.com/lscSmub

 

 

[Relevance81491]

Posted: 6/25/16 at 12:32pm

Would love to see Rudins face when he sees this 

[AnnieBlack]

Posted: 6/25/16 at 12:33pm

I feel badly for whatever one of Rudin's assistants missed this! 

[Taryn]

Posted: 6/25/16 at 12:43pm

Wow.  It had to have been a last-minute theater change that happened after the ad drop deadline.  The Sunday Times generally has to be submitted by Monday (which is a much longer lead time than any other day), and the theater announcement happened on Thursday, which is way too late to change things, even pulling the favors I'm sure they attempted.  I think it's much more likely that the destination theatre changed and all parties knew they were going to have to go out with the wrong theatre in the Sunday Times than it was some sort of mistake or oversight.  They're both Shubert houses, so.

[HogansHero]

Posted: 6/25/16 at 12:48pm

AnnieBlack said: "I feel badly for whatever one of Rudin's assistants missed this! "

My guess is that the mistake was made at the agency, sending the wrong file to the Times. Rudin very likely laid his own eyes on the proof (this is a huge buy, not someone ordering business cards).

[dramamama611]

Posted: 6/25/16 at 1:01pm

I was thinking what Taryn said...a change that happened AFTER a deadline.

 

I don't think it's a huge deal though....their tickets will say the correct theater.

[Tag]

Posted: 6/25/16 at 1:06pm

Regardless of the theatre name, am I the only one who thinks the ad is way too wordy and busy looking?

[sassylash3s]

Posted: 6/25/16 at 1:14pm

For what it's worth, I had been hearing rumors about the transfer to the Schoenfeld weeks ago, so it seems unlikely to me that they changed houses at the last minute.

If the Cort was ever considered, I'm glad they didn't take it. I don't think this show would play very well to the balcony.

[GreasedLightning]

Posted: 6/25/16 at 2:37pm

Tag said: "Regardless of the theatre name, am I the only one who thinks the ad is way too wordy and busy looking?

 

"

I feel like that's very much been what all the visual campaigns have looked like for The Humans, but maybe that's just me. 

ETA: It's a pretty wordy play, so it's fitting. 

Updated On: 6/25/16 at 02:37 PM

[HogansHero]

Posted: 6/25/16 at 3:07pm

I don't like the artwork at all. Didn't like Shuffle's either. 

[AnnieBlack]

Posted: 6/25/16 at 10:41pm

I see a great Swimming with the Sharks sequel, with Kevin Spacey reacting calmly to theatre errors!

[gypsy101]

Posted: 6/25/16 at 10:44pm

PThespian said: "Now now. We all know Scott Rudin is a very easygoing, reasonable person. I'm sure he understands that everyone makes mistakes.  Whoever is to blame can relax. I'm sure he's not going to think it is a big deal. "

I don't think this is accurate.

When we passed the Helen Hayes the other day, my boyfriend and I were saying how terrible the font is for all the text outside the theater.

[AnnieBlack]

Posted: 6/25/16 at 10:52pm

So looking at the shows in August, they are selling tickets based on the seating chart for the Helen Hayes- this whole move seems surprisingly sloppy

[neonlightsxo]

Posted: 6/26/16 at 7:53pm

Dare I ask who the ad agency is? 

[sorano916]

Posted: 6/27/16 at 12:17am

It looks like it's SpotCo.

http://spotnyc.com/our-clients/

[johnmichael]

Posted: 6/27/16 at 4:04am

sassylash3s said: "For what it's worth, I had been hearing rumors about the transfer to the Schoenfeld weeks ago, so it seems unlikely to me that they changed houses at the last minute.

If the Cort was ever considered, I'm glad they didn't take it. I don't think this show would play very well to the balcony.

 

"the view from the front of the orchestra onto the upper level of this set is pretty terrible, you'd likely get a much better show from the balcony

 

[vampire musical]

Posted: 6/27/16 at 11:24am

So what is going into the Cort?