They'll need to get the right theatre, meaning a smaller, more intimate one, versus something that seats 1800. Maybe the Brooks Atkinson?
If they can get the right sized and located theatre, and make the lack of family friendliness part of the marketing, they might be able to find a niche or attract the same audience that loved the irreverence and silliness in Book of Mormon.
I'll co-sign on the idea of the show NEEDING Nancy Opel. The person in that role will make or break the audience reaction to the show.
Updated On: 9/1/11 at 10:31 PM