Twitter campaign kicks off to save Broadway’s ‘For Colored Girls’
Posted: 5/7/22 at 12:43pm
Well, I'll give them this: at least they've actually using tactics that involve purchasing tickets. When I first saw this headline, I assumed it would just be some online petition started by a fan who doesn't understand the economics of Broadway (which is how most of these crowd "campaigns" manifest).
So I applaud them for actually using tangible means of trying to save the show. $15,000 won't recoup the show, but that's $15,000 LESS down the drain for the investors who took an admirable risk by bringing this to Broadway.
Posted: 5/7/22 at 3:23pm
JBroadway said: "Well, I'll give them this: at least they've actually using tactics that involve purchasing tickets. When I first saw this headline, I assumed it would just be some online petition started by a fan who doesn't understand the economics of Broadway (which is how most of these crowd "campaigns" manifest).
So I applaud them for actually using tangible means of trying to save the show. $15,000 won't recoup the show, but that's $15,000 LESS down the drain for the investors who took an admirable risk by bringing this to Broadway."
It seems like they are hoping for a 'chain reaction' of sorts - those who get the free tickets will encourage others to see the show and buy tickets, or return to see the show once more with tickets they buy. It's a rather narrow strategy.
Posted: 5/7/22 at 6:12pm
It is on sale through June 12 now....
Posted: 5/7/22 at 6:17pm
Could the show get a best choreography Tony nomination?
Posted: 5/7/22 at 6:59pm
a Twitter Army trying to save a show… that’s a nice change!
Posted: 5/7/22 at 9:06pm
David10086 said: "It seems like they are hoping for a 'chain reaction' of sorts - those who get the free tickets will encourage others to see the show and buy tickets, or return to see the show once more with tickets they buy. It's a rather narrow strategy."
Better than nothing, which seemed like the original "strategy." I feel like I was only getting banner ads because I visited their website.
Posted: 5/7/22 at 10:53pm
dseaver70 said: "It is on sale through June 12 now...."
That was fast!!!
Posted: 5/7/22 at 11:36pm
Assuming everyone's already on waivers or at minimum salaries with virtually no advertising spend, they can probably break even around $300K per week. They did $250K last week, which was up from the previous week.
The more likely situation is that the grosses don't matter and someone came through with a priority loan or emergency funding to let it run another month.
Posted: 5/8/22 at 4:09am
In a just world, FUNNY GIRL would close now and FOR COLORED GIRLS would keep running.
Posted: 5/8/22 at 11:01am
I really hope this works for them!!! In a way this is free marketing for them!
Posted: 5/8/22 at 11:13am
A Director said: "In a just world, FUNNY GIRL would close now and FOR COLORED GIRLS would keep running."
In a just world, both would be thriving and finding success at the box office. No need to trade off one for another - they both deserve success.
Posted: 5/8/22 at 11:50am
This is really a micro-effort –– it led to 61 tickets for today's show. If the "gifting" continues at this rate, that's like 400-500 tix a week, which is nice but hardly a dent in their 6,000-seat weekly inventory. The performances in the coming weeks are SO poorly sold.
https://twitter.com/AyannaPrescod/status/1523318154490826753
Posted: 5/8/22 at 8:48pm
Maybe tomorrow's Tony nods might help with the next few weeks. If not, they have to face the fact that the audience isn't there for the show this time around - for whatever reason. Too bad, because it's gotten good reviews.
Posted: 5/9/22 at 6:20am
dseaver70 said: "It is on sale through June 12 now...."
Their website still showing tickets through May 22 only.
Posted: 5/10/22 at 1:46pm
I don't know if this was an effort to "save" the show. Seems like Ayanna just wanted to give people the opportunity to see it before it closed.
Posted: 5/10/22 at 2:50pm
Unfortunately Ayanna's efforts have taken a turn, as she and her followers have been upset that people involved in the show have not mentioned her specifically in this campaign. I think it's been referenced as a "grassroots effort" by the show's director and PR team, but Ayanna seems to be looking for credit. It's weird.
"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008
Posted: 5/10/22 at 3:00pm
This may just be my read of the situation, but it didn't seem like she was explicitly looking for credit at all. while she was upset no one mentioned her involvement in getting it started, it was other people who felt she was being erased that spoke up on her behalf.
Broadway Legend
joined: 5/1/05
Blocked: After Eight, suestorm, david_fick, emlodik, lovebwy, Dave28282, joevitus, BorisTomashevsky, Seb28
Posted: 5/10/22 at 3:19pm
If Ayanna is seeking any kind of credit or recognition –– public or private –– for "starting" a grassroots effort like this, that would be idiotic and egotistical. Ayanna was mentioned in the NYPost and Fox5 pieces, which surely have more eyeballs than NY1. Camille credited her publicist (the other person who helped amplify the effort) in the swirl of excitement moments after getting nominated, so any "erasure" was by a Black woman about a Black woman. As with most things surrounding Broadway, no one person is singularly responsible.
But ultimately, as we saw from the grosses last week, it didn't help: the show LOST $90K from its already-bad number from the week before.
Posted: 5/11/22 at 5:47pm
ACL2006 said: "dseaver70 said: "It is on sale through June 12 now...."
Their website still showing tickets through May 22 only.
"
For the love of God, who's making the decisions here? Telecharge still selling through June 12. Website STILL showing only through May 22.
Posted: 5/11/22 at 9:52pm
Duckie4 said: "For the love of God, who's making the decisions here? Telecharge still selling through June 12. Website STILL showing only through May 22."
I was in the Booth box office today and the employee told someone it's running through May 22. So I don't know what the deal is, but obviously they're still having a hell of a time selling tickets so it would be a waste of money to keep it running. The Twitter campaign is well-intentioned but is not moving the needle in ANY substantial way.
Also, after tonight's curtain call there was an announcement touting the Tony noms. Then they brought Camille out onstage, gave her flowers, she started hugging each of the ladies, and then the lights went out and they dropped the curtain while she was still getting around to hug the ladies. Very weird and anticlimactic. No speech, and she didn't really look at the audience or bow.
Updated On: 5/11/22 at 09:52 PM
Posted: 5/11/22 at 9:59pm
Extension seems doubtful at this point though Telecharge still has tickets for sale through June 12.
Posted: 5/12/22 at 12:59pm
Extension through June 5 is now official!
https://www.broadwayworld.com/article/FOR-COLORED-GIRLS-Extended-Through-June-5-on-Broadway-20220512
Posted: 5/12/22 at 1:34pm
So only until June 5, not June 12, despite Telecharge still selling through the 12th?
