jkcohen626 said: "BroadwayNYC2 said: "Book of Mormon also considered two productions (and transferring theaters), but obviously didn’t happen."
Very curious to know what would have happened to Mormon if it had moved to a bigger theatre."
I bet it still wouldn't be running today.
The key to success is getting a tour out as quickly as possible, giving tourists an opportunity to see it somewhere other than NYC. HAMILTON achieved it with the Chicago sitdown production, which began 14 months after Broadway. At its peak there were 3 national companies + Bway. MORMON opened in March 2011 and had two tours open by the end of 2012. SIX started touring 6 months after it finally opened on Broadway (a unique circumstance). BACK TO THE FUTURE tour starts in June 2024.
Things were different on the road in the 80s, but LES MIS opened on Broadway in March 1987. They then opened 3 different touring companies in the next twenty months: December 1987, May 1988, November 1988. Insanity.
The benefit is reading the tealeaves & having a sense of the buzz before it actually opens on Broadway (easier if it starts in London). For a show that becomes a sensation after it opens on Bway, it's trickier to get companies out quickly because the bookers need lead-time, the road is saturated, and there's a lot of politics with theatre owners, companies who invest in exchange for tour rights/dates, etc.
Then sometimes you bet on a hit and then it doesn't pan out that way. Weeks after opening on Broadway, TOOTSIE announced 4 separate productions: London, Australia, Tokyo, and U.S. tour. I think only the tour actually happened, and it was non-Eq. (World events were also a factor)
Updated On: 10/14/23 at 01:51 PM