topcateast said: "ErmengardeStopSniveling said: "In 2015-16, some of us wondered “what if HAMILTON opened a second Broadway company?” But the reality is they probably would have hurt each other & the tours and ultimately wouldn’t have been a cost effective thing to do."
Not long after The Lion King opened there were rumors on the street that because of the high demand for tickets, Disney was considering opening a second (identical) production in another Broadway house. It never happened, obviously, but it was an interesting idea."
This is pie in the sky stuff, but the real way to do it would be two casts in the same theatre & set, RADIO CITY style. And duplicate stage management/wardrobes/wigs/crew, service providers & agencies being paid above normal rates, etc.
Very few shows in the history of Broadway could sustain that kind of demand, and it still doesn't help you on the hottest nights of the week (Fri/Sat). Special Theatrical Events have done it. Radio City has loads of empty seats most performances outside of peak times, and 11am is a little more appropriate for a holiday show than GUTENBERG. But I'm sure Disney or Seller or someone has tried to game out the budget & feasibility just to see.
Supply & demand is a good thing.
Updated On: 10/14/23 at 12:06 AM