natashalost said: "Call_me_jorge said: "If that were the case why would they plaster lucies face up on Times Square?"
My thinking was that they could save money by combining photo shoots for the two stars, however BWW is reporting that Lucie will join the Broadway company."
Agreed. It seems that people forget that these marketing campaigns are primarily for tourists who don't know the faces on posters, not for us insiders. Clearly, the point is for Joey McIntyre to be the focus of the campaign, but it was probably decided that having only his face with the word Waitress underneath him was odd, to say the least. Lucie is essentially a model, for all intents and purposes. If she does take over in NYC, great -- they've got photos of her to plaster everywhere. If she doesn't come to NYC, they've saved some money by shooting her and Joey together and they can use her solo photos all over London.
This is akin to the use of Ute Lemper on the Chicago marquee at the Ambassador (or any of the actors featured in their campaign, frankly). Your average ticket-buying tourist probably doesn't know who she is and whether or not she is in the show, but she's photogenic and accurately conveys the show's brand. (And yes, I know Ute was in the show in the past.)
Updated On: 2/5/19 at 03:56 PM