Whoops, our threads crossed paths!
WATER FOR ELEPHANTS is a commercial production (Peter Schneider, Jennifer Costello, Grove Entertainment, Frank Marshall, Isaac Robert Hurwitz and Seth A. Goldstein are the lead producers). There's no info on if MTC will have a co-producer credit on it, or if they just made an arrangement to offer it to their subscribers. Could help the production fill a few seats during previews, though I wonder what the box office split is between WATER and MTC.
MTC has 3 Broadway shows + 2 off-Broadway this season. So I guess this gives some variety to subscribers in case they don't want to see Prayer for the French Republic or even Mary Jane again. But subscribers can also choose to just buy 3, 4, or 5 shows instead of all 6, so the impact will probably be modest. Wonder if they'll also offer 30Under35?
Roundabout has done this a handful of times (Fat Ham, Children of a Lesser God, You Can't Take It With You), as has LCT (Mockingbird, Ivo's View from the Bridge, Ohio State Murders) –– though LCT is a little different since it's just offering members the chance to buy tickets.
It may be a new norm if nonprofits are scaling back the number of shows per season.
Updated On: 10/24/23 at 05:36 PM