quizking101 said: "Jarethan said: "seaweedjstubbs said: "I know that AFTER MIDNIGHT wasn't necessarily a financial success, but it was pretty well received and, in my opinion, thoroughly entertaining. I believe that was the most recent revue on Broadway.
And audiences stayed away, despite some spectacular reviews.
Also, re the prior definition, I agree; but, other than Sugar Babies, which was a star vehicle, there hasn't been one of those since the fifties.
"
It was my recollection that After Midnight, although didn't blow the roof off of the box office, did pretty solid numbers during its run. The whole reason it closed was because the producers didn't want to put on an understudy during the 4th of July weekend (between Patti LaBelle's end and Gladys Knight's start), but they also knew closing for a week wasn't lucrative either, so they just shut it down.
The show represented a sizable investment. If the producers closed it rather than sustain losses in a single week, it was struggling and they wanted the hemorrhaging to stop. I think it was a terrible shame that it closed so quickly...but that, to me, is a perfect illustration of the issue. People were not interested, despite the terrific reviews and clear sizzle they could see from the commercials. This wasn't A Grand Night For Singing -- maybe an adequate Summer Stock fare if you can't afford to put on a book musical -- this was original, with a great energetic cast, terrific choreography, the investment showed...yet, no interest.