I don’t think it will be a hit right from the get-go, but I think it may do well enough to make it to the spring, where I think it may then receive a bit of a bump through summer for the tourist season.
I don’t think it will run for years and years, but I think it certainly has the potential to have a decent run.
I think its biggest challenge will be opening in the fall, which can be such a dicey, post-tourist, pre-Award season time. I think it will come down to whether they can initially get people in the seats in the beginning of the run. If they do, I imagine it will have a good word of mouth as being a fun time at the theatre and that could keep them afloat to the holidays and then again until the spring/summer. The show is so damn fun and I think it’s a show both theatre fans and those who don’t frequent the theatre often can easily enjoy. That, with the built-in fan base of anyone who is a fan of Gloria’s music or Latino music in general, may give them enough momentum to have a respectable (if not a “hit” status) run.