Click below to access all the grosses from all the shows for the week ending 8/1/2010 in BroadwayWorld.com's grosses section.
Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.
NIGHT MUSIC's attendance keeps going up - almost 90% while its grosses keep going down - which probably means they jumped the gun with discount codes - hopefully the new reviews result in more full price ticket buyers!
The marketing for ALNM needs to be in full swing, and I have not seen or heard any kind of advertising. They need a radio, tv ad and they need to put out flyers and put someone in Times Square promoting the show.
They are also selling seats as student rush instead of just Standing Room. I would imagine that they're losing around $100 on each of these seats. Don't know how much of a dent that would make, but it seems that there are quite a few students who are getting tickets to the show.
There are definitely a lot of print billboards in Times Square now advertising NIGHT MUSIC though frankly, I think production photos of the two leads in costume would be more appealing than the contemporary face pictures they have been using. Obvioiusly, this ad campaign was begun before production shots were available, and I doube the producers are going to spring to replace whats already in place, but audiences really have no way of knowing what the feel of NIGHT MUSIC is from the current poster.
^ They replaced CZJ and Angela's headshots on all advertising once they had costume shots. But they might not have the money to do that this time around. I really hope they at least get a TV commercial out there.
I think it was the week before the July 13th reopening, I heard a radio commercial for ALNM. The copy was really excellent, goose-bump inducing. I maybe heard it another time and then never again and I don't believe ever after July 13th. Very strange.
How long does it take to get a tv commercial together? Clearly the footage is ready. Just wondering when we could expect it to start running.
Why, will it forcibly pull you into the theatre like a magnet if it does?
"If this is going to be a Christian nation that doesn't help the poor, either we have to pretend that Jesus was just as selfish as we are, or we've got to acknowledge that He commanded us to love the poor and serve the needy without condition and then admit that we just don't want to do it." -Stephen Colbert
"WHY? It is making well over it's nut. It's in the low 200k."
Yeah, and it's pulling $275K in July/August. Even if the nut is $225 (I'd figure it has to be at least $250, but whatever), that still may be too high come the fall.
Not surprising it's dropping off with Ripley though. She pretty much was N2N.
Glad its up this week! I dont get the rumors either. Saw the show last night and ended winning the lottery. Took my cousin who's never seen a broadway show. It was great. I had to see Chris Jackson before he leaves! :O)
"Be the change you wish to see in the World"~~Ghandi
"If music be the food of love, play on."
-- William Shakespeare---
WE haven't decided anything. Especially 2 weeks into the new cast. But considering that those two weeks were 2 of the 10 lowest grossing all year (actually 2 of the ten lowest grossing in over a year)- and it was July, it looks to me like maybe the audience has decided they were in fact there to see Alice.
Not sure why that would upset you. Alice was a force in the show, of course it's gonna lose some audience when she left.
^Does two people make a majority opinion here now?
"If this is going to be a Christian nation that doesn't help the poor, either we have to pretend that Jesus was just as selfish as we are, or we've got to acknowledge that He commanded us to love the poor and serve the needy without condition and then admit that we just don't want to do it." -Stephen Colbert
After today's shockwave of closing rumors for AMERICAN IDIOT...I need to get my tickets NOW. I don't see how/why it would close. The capacity remains in the 70th percentile (with a theatre like the St. James, I don't expect much more). And I presume that $800,000+ is well over the nut.
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