That rule actually grew out of a backlash that studios were tacking on songs almost as a marketing tool at the end of a film, during the credits. It had nothing to do with the actual movie and felt completely disconnected from the film itself. And there were a lot of nominations in recent years (apparently) that caused this internal complaint from Academy members.
So they changed the rule. Originally, a few years ago, the song had to appear in the film itself. It couldn't just roll over the credits, even in the first cue position. They have changed it a bit to allow a first cue during the roll, but not a cue after that. Madonna's song was a second cue in the credit roll. Still, she did write the song specifically for the film and with the film in mind. It was last-minute, but that shouldn't matter. Actually many songs (and most film music) is written right up to the last possible moment before screenings and sometimes after screenings have already started.
I think they should change the rule again. For example, if a song's melody is used anywhere in the underscoring, introducing it, it should be eligible automatically (assuming it's indeed original), regardless of where it ultimately plays in the film, even during the credit crawl and even three songs in. It shouldn't matter. But I do agree that if it's a tacked-on song, played only in the credits, existing nowhere else in the film, it's not really part of the movie per se.
It's a strange category anyway. It made more sense when songs were nearly always integrated in the body of a film. This rule makes it (almost) mandatory now.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
Updated On: 1/24/12 at 11:30 AM