Swing Joined: 11/8/24
Hi everyone,
I wanted to start a conversation around Broadway budgets since it pops up weekly in the grosses conversations and is now being used as ammunition in two major labor negotiations.
I'm going to share what I hope we can adopt into a more nuanced conversation around Broadway costs in bullets to try and keep this from being eye-glazingly academic.
The idea that a Broadway show has a weekly "budget" number is misunderstood and an over-simplification of the very complicated way that money flows in and out of a Broadway show.
Are show costs growing? Yes. Ten years ago shows didn't have full-time physical therapy staffs, DEI consultants, or as many swings or stage/company managers, assoc/resident directors/choreographers, and, yes, company members have seen inflation adjustments to their salaries but in isolation these costs are incremental. Similarly, the costs of advertising and marketing a show have increased tremendously. With social media teams, ad agencies, marketing firms, ticket price consultants, bartering firms, etc. it has never cost more to create the demand for a Broadway show. And that 40% royalty pool becomes costlier and costlier as ticket prices increase.
But, by and large, Broadway is a handmade business. When you say: costs have become unmanageable, you're saying specific people are being overpaid. Most of the costs of a Broadway show are people: who are world class artists who've spent most of their lives building their craft and are at the top of their game and living in one of the world's costliest metropolitan areas. It takes a lot of people and every day it takes more -- for a lot of reasons that building 25 million dollar assets that cost six figures a week to operate require. But producers who can manage to build the full producing skill set: the ability to build, finance, market, and operate a Broadway show will continue to find a viable business waiting on the Great Bright Way. (Which is why Sonia Friedman has been bemoaning the cost of Broadway in NYTimes articles for at least fifteen years, but still has sixty projects in "development." )
I'm not on the producer's side, the investor's side, or labor's side. I've had the luxury of being at all three tables -- and I'm none anymore. I'm just hoping that in being educated we can lose some of the "us vs them" that these complicated labor negotiations of late seems to devolve into.
Broadway Legend Joined: 3/23/17
I'll say this much -- what you lack in actual "real world" knowledge (and there are quite a few suppositions that are patently false) , you more than make up for with pretentiousness.
Thank you for your very detailed explanation of how Broadway budgets work. I wanted to ask about one specific point:
"in downturns some royalty pool participants can defer their royalties in the hopes of keeping a show open longer"
If a struggling show's fortunes don't turn around and it closes without ever becoming profitable, do members of the royalty pool eventually receive their deferred royalties?
Broadway Legend Joined: 11/12/14
JSquared2 said: "I'll say this much -- what you lack in actual "real world" knowledge (and there are quite a few suppositions that are patently false) , you more than make up for with pretentiousness."
Could you mention what the falsehoods are? I find this topic fascinating and this is the most in depth explanation I've seen.
Wow I didn't realize the house cost that much per week: $175k to $300k! And that's not including rent! For some shows, $300k is half the weekly gross. I understand this includes ushers/merch/bar/backstage/orch folks.
What helps shows with A-list celebrities is most of the time the majority of tickets have already been sold BEFORE the production even starts previews. At that point, it's pretty much guaranteed the show will recoup and advertising/marketing is not really needed.
Leading Actor Joined: 12/17/15
Why oh why cant we have ANY conversation without someone immediately insulting someone else?
Please -- ask yourself -- if you were in a group and someone said what the OP said -- would you say to his/her face what you wrote? I dont think so (or at least, I hope not, and want to give the benefit of the doubt.
This is a very interesting topic to so many of us -- it's constantly being discussed as to how much it costs to 'put on a show' and whether a show is making or losing money. The more information and understanding I can get on how this all works, the better I can understand what everyone is saying all the time. Which is why I read these things.
Of course, if someone says something that is not entirely true -- we all learned how to politely correct an error and at the same time provide more useful information to the group.
But take the personal insults and put them in a 'i dont need to be this way' jar somewhere. Honestly and respectfully -- they just look bad for the person who writes them. I'm not coming to Broadway to deal with more anger -- there's more than enough right now, thanks.
Thank you
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