bdn223 said: "RWPrincess said: "BritCrit said: "bdn223 said: "I'm surprisedFrozendidn't drop more. Based the massive ad blitz and re-haul of the shows marketing material and marqueeI'd was expecting a much larger drop this week."
If I'm correct, the new, Elsa-centric marketing materials were unveiled on social media just before Christmas, so I don't think they're a sign of January desperation...
Although this is one of Frozen's lowest-grossing weeks, it still confirms that it is the critic-proof success we all feared it would be. It's currently on around $83 million, and I expect it to reach the $100 million mark by its 1 year anniversary at the end of March.
In short, never underestimate the devotion of the Frozen fandom..."
Exactly. My friend just took her 7 year old to see Frozen this past weekend as her first Broadway show and she loved it. Kids who were toddlers when this movie came out are now old enough to want to see this on Broadway. I'm not sure it will be around as long as Aladdin but I definitely think it will be around at least one more holiday season with the movie sequel coming out in November."
Thats a terrible run for a Disney show, they are financed with a 5 year run in mind minimum. Unlike other musicals Disney shows are not financed with the mindset of if its a hit on broadway we we only further reap the rewards when it gets licensed to regional and high school theaters. There are shows they produce that are exceptions to that such as Freaky Friday, Newsies, The Jungle Book, Peter and The Starcatcher, but Frozen is not one of them. It was fast tracked to Broadway with the idea it would be the new crown jewel of Disney on Broadway. Hunchback of Notre Dame, didn’t come to Broadway because Disney didn’t want to risk oversaturating the market. If Frozen doesn’t run at least for 5 years it will be seen as failure by the company."
I think the success of Frozen on Broadway will depend on the success of Frozen 2. If that does well, then Frozen could cement its status on Broadway. If not, then it could be gone by late 2020 or early 2021...
The comment that Frozen was intended to be Disney's "Crown Jewel" highlights the problem it is facing. By typical Broadway standards, it has been incredibly successful. But the popularity and success of the original film means that the stage version was hyped as "The Lion King for women" and even the most devout Frozen fan knew that it would be almost impossible to meet those lofty expectations...
That's the issue with Disney in general. When a Broadway musical makes $83 million in 10 months, but is considered a failure for not making $100 million in that time, it is a sign that greediness is beginning to overwhelm everybody...