Broadway Grosses: Week Ending 3/19/23

Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.

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Up for the week by attendance (% of capacity) was: SOME LIKE IT HOT (17.2%), PICTURES FROM HOME (14%), HARRY POTTER AND THE CURSED CHILD (13.4%), KIMBERLY AKIMBO (10%), BOB FOSSE'S DANCIN' (8.4%), PARADE (6.8%), A BEAUTIFUL NOISE, THE NEIL DIAMOND MUSICAL (6.1%), & JULIET (5.8%), ALADDIN (4.4%), MJ THE MUSICAL (4.2%), SIX (3.9%), A DOLL'S HOUSE (2%), WICKED (1.4%), HADESTOWN (1.3%), MOULIN ROUGE! THE MUSICAL (1.2%), THE BOOK OF MORMON (1.1%), BAD CINDERELLA (0.9%), THE LION KING (0.8%), SHUCKED (0.5%), LEOPOLDSTADT (0.3%),

Down for the week by attendance (% of capacity) was: FUNNY GIRL (-10.6%), SWEENEY TODD: THE DEMON BARBER OF FLEET STREET (-5.4%), CAMELOT (-4.8%), LIFE OF PI (-4.8%), CHICAGO (-1.4%), HAMILTON (-0.4%),

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Phantom passed the three million mark, and Sweeney slipped out of the top five.

Updated On: 3/21/23 at 01:35 PM

Lot666 said: "Phantom passed the three million mark, and Sweeney slipped out of the top five."

Groban missed a couple of performances. Its numbers will jump up again next week after the comped Opening Night and partially-comped press nights.

Remember that last week was Spring Break for a lot of the country outside of NY.

Kimberly Akimbo seems to have recovered after the past 2 weeks. While it likely isn't much money if at all, I would assume it is likely no longer in the red or loosing a pennies on the dollar. With award season only 6 weeks away, I am still amazed how the its grosses have held up over the winter, and expect its grosses to only increase come May.

Some Like It Hot seems to finally clicking with audiences. I wonder how much of it was the Sunday Morning profile, finally allowing the show to connect with its intended audience.

As long as Shucked's producers can find the sweet spot of price point for tickets where it can actually be making money, it looks to be the makings of a word of mouth success.

Dancin's numbers are concerning especially when paired with the lukewarm reviews and competitive awards season. I could easily see it being the musical that posts a closing notice on May 2nd.

Life of Pi's numbers are also a bit concerning considering all the buzz the transfer allegedly had with traditional theater audiences. It can't be the cheap to operate, and while it will likely have a lot of success at the Tony's, one has to wonder how deep a hole it will be in until then.

bdn223 said: "Life of Pi's numbers are also a bit concerning considering all the buzz the transfer allegedly had with traditional theater audiences. It can't be the cheap to operate, and while it will likely have a lot of success at the Tony's, one has to wonder how deep a hole it will be in until then."

Life of Pi is getting a theatrically released pro-shot here in Canada in a few weeks, so I'm really looking forward to that! I have my ticket already for April 2nd. I'd imagine that it will (hopefully) stir up some more word of mouth about the show! I remember hearing SO much buzz about it on the West End, but was unaware it was transferring to Broadway... Their publicity/marketing team really dropped the ball. Hopefully this pro-shot will help rectify that!!

DaveyG said: "quizking101 said: "SHUCKED is definitely starting to gain a following for sure. If anything, it's become an overnight cult hit and last night was absolutely sold out"

Shucked has a $55.72 average ticket price. That's terrible. Maybe it will eventually do well, but to say it's currently an "overnight cult hit" is silly at this point.

"

But unlike a lot of shows in similar positions, it is actually filling its house. While it is certainly too early to proclaim it a hit, it’s doing everything right at this point- namely, getting people in and building word of mouth.

Another thing we should mention is that Bad Cinderella went up this past week, too. Sure, their average ticket price is low but similar to Shucked, that's their intention and they're just trying to fill its house. They posted a special discount for ALW's 75th birthday for $75 tickets (plus fees) that is live through the rest of this week but works for performances through June. The Imperial is a large theatre so the fact that they're almost at 90% capacity when they had almost zero advance sales when they started is good in and of itself. It seems their strategy is to be around 90% capacity with an ideal average ticket price of $80-85+ so they can at least cover operating expenses through the Tony's and get that Tony and summer buzz. I think this show can last at least through the summer, even into January if they can at least get some Tony nominations and continue with their marketing.

Someone explain this to me - how can Some Like it Hot attendance be up by 17.2% but it's still in the bottom 5% of seats filled?

These are overall great numbers, especially for Kimberly and SLIH. I have high hopes that most will survive to the Tonys, but Dancin' and Bad C are looking rough mainly due to either a lack of interest in a dance-majority show and the aforementioned bad word of mouth.



Revivals are doing great so far, but great point about the cliff. I was so surprised when COMPANY announced their closing.

On track to see a majority of these shows when I visit in May, so hoping they all stay open (also for the hardworking actors/crew of course)

As far as I've seen Bad Cinderella is getting a mixed reception. On Show-Score 50% of reviews are positive, and about a quarter each are mixed and negative. The large opinion I've seen is that it's a fun night out but nothing too amazing like Phantom but if you have the money/time to spend, then do it you'll have a good time, but go see other newer shows if you have a select amount of shows you can see. There's been much worse reception than what they're getting right now. Hell, even Wicked got some of the worst reviews when it first opened.

The actual show aside, the “Shucked” marketing team seems to have cracked the code that’s eluded so so many shows in the past. I have no idea what the numbers will look like once the papering and preview discounts dry up, but they’ve managed to do something really special in terms of promotion and I hope future shows take note of how shows need to be sold in the 21st century.

quizking101 said: "bdn223 said:

Dancin'snumbers are concerning especially when paired with the lukewarm reviews and competitive awards season. I could easily see it being the musical that posts a closing notice on May 2nd.”

My view is not so grim. I do think it has legs and nominations might help give it a boost, but of course it’s possible it will also fall off the cliff. If anything, I would say that it might go at least until the Tonys or a week after. They need to get on some shows to show what they can expect.

"

What nominations? This is a massively competitive season, and nothing in Dancin' seems like a lock for a nomination, let alone a dark horse.

Jordan Catalano said: "The actual show aside, the “Shucked” marketing team seems to have cracked the code that’s eluded so so many shows in the past. I have no idea what the numbers will look like once the papering and preview discounts dry up, but they’ve managed to do something really special in terms of promotion and I hope future shows take note of how shows need to be sold in the 21st century."

I totally agree! I think the Shucked social media/PR team have done a great job. I also love that they are taking the old-fashioned approach to previews by offering the seats at lower prices (I believe seats are $49 to $69 during previews)...how often have we heard people on this very board complain about paying full price for a preview performance? Because of this, you really can't be looking too closely at their weekly gross, but we should be looking at their capacity percentages...clearly their goal has been putting butts in seats to build word of mouth and, on those terms, I think they've pulled it off!