The logo that appeared on this site when the opening date was announced, is that really the logo? Cause they have the same one on broadway.com, anybody know?
Yeah I saw that on broadway.com too. So I guess that is it then...
I love it. I like the "ice cube" look.
Broadway Legend Joined: 5/10/05
I liked the one from Cincy. But this one's cool, too. It's definitely flashier.
Broadway Star Joined: 4/27/05
I think it's a piece of crap. I'm working on a production of Company right now and that logo just makes me shudder. Don't they know Company is pink? Always pink!!! In all sincerity - it just isn't very innovative. It just doesn't make you say: "Let's spend $100 on a ticket to this show."
I, personally, hate it soooo much. It just doesn't seem like a good representation of the show. It's more like a creative font than a logo for a show.
Broadway Star Joined: 4/27/05
It looks like it was created in Windows' "Paint" program.
I... er... well, yeah, I'm not crazy about it. I don't hate it, it's just not what I expected.
wow. I wish I could make something like that on paint.
I'm not loving it.
yeah i wasn't impressed that much with it either. i wish they could have at least made them look like presents or something.
It's nothing special, but it's not terrible either. I really liked the '96 London revival's logo, with the wedding ring in it.
I saw it... not impressed.
I like the original better.
Updated On: 8/16/06 at 05:39 PM
I really prefer the design they used for the playbills in Cincinnati -- similar to the 1996 London revival, color-wise, but taller, skinnier letters. The 'O' was an engagement ring.
Updated On: 8/16/06 at 05:48 PM
Broadway Legend Joined: 10/13/05
I've found almost all commercial runs of Company (including the original) to have rather boring, ugly, and uninteresting logos, and this one joins that club.
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Took some hunting around, but I found it.
Updated On: 8/16/06 at 05:57 PM
Broadway Legend Joined: 10/13/05
I agree, that does look much better.
the Cincy logo is spiffier, but still nothing very special.
What bothers me is that the logo doesn't hint much at the feel of the production it's advertising. This is a Company that is very intimate, very psychological (in the sense that it seems to take place almost within Bobby's psyche). The actor-musicianship here becomes a metaphor for intimate communication and commitment. None of those really neat aspects of the production are even hinted at by the ice-cube logo, nor is fact that the plot is about the conflict associated with settling down and committing to a relationship. On the other hand, it's also not very flashy or market-driven. In short, the logo fails to do its job for me, and I say that as someone who is predisposed to buy tickets and really get into the show.
Broadway Star Joined: 7/19/05
I prefer the Cinci lettering to what they're using now. However, a lot of the Playhouse lettering is similar for their shows.
I sort of liked the artwork they used in Cincy too, though I think on the whole it's too bright, but it does sort of tell you that the show is very urban, modern, and about relationships.
yeah as much as I can't wait for the show I'm not a huge fan of their art work. I hate their logo and I really hate the ones from Cincy. Company is just a hard show to pull off poster wise I guess. I really don't like any of the logos. Except I loved the DC Sondheim Festival poster. It was really cool
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