DrewBill said: "I could be wrong, but I doubt Frozen will make it to the West End. It was planned to be the first show in the newly renovated Drury Lane Theater -- the theater is closing sometime in 2019 for 12-18+ months for a major $45 million renovation -- but I just can't see ALW actually doing that now.After such a big investment, he'snot going to reopen his theater in 2020 or 2021 with a show that has been a critical disappointment on Broadway. There is little-to-no buzz around Frozen now, and it will be even less in 2 or 3 years.
Sometime after 42nd Street closes, and work begins on the theater, expect a low-key joint announcement from ALW and Disney. It will say somethinglike "a delay in the renovation is going to negatively impact the planned opening of Frozen, so sadly the London production will be put on hold for the foreseeable future."Then few months later, a different show will be announced for the space."
I am not keen on the rumors that Frozen will not make it to the West End. The underwhelming critical reception was quite an embarrassment for Disney Theatrical, and I am aware of the speculation that the impressive grosses so far have been artificially inflated by scalpers who have failed to offload their tickets. However, Frozen has still spent all summer in the Top 5 highest earners (usually outgrossing its rival Wicked) and its status as a 'feminist' property is still a strong selling point when the majority of Broadway openings in the 2018-19 season are focused on male protagonists. I agree that it won't keep up the $2 million momentum long, but it will definitely still be around by the time Frozen 2 is out. If the touring and junior versions are a success and Frozen 2 proves a hit, it could bring plenty of positive publicity and keep Frozen afloat for a year or two longer. But if both of these flop, then Frozen will be forced to close sooner rather than later...
However, I don't think Frozen's performance on Broadway will affect its chances of making the West End. Drury Lane staged Shrek (another adaptation of a revisionist fairy tale beloved by millennials) in spite of the fact it had a very underwhelming run on Broadway, and Frozen has the major advantage of being helmed by a renowned British director. Michael Grandage's overly serious and reverential approach towards Frozen has been a key reason for its critical disappointment, but he is still loved and respected in the West End, as the success of his plays there demonstrates. I believe that the Really Useful Group would only shut Grandage if Frozen is a mega-flop, and I don't really see that happening.