Posted: 12/3/20 at 1:38pm
https://variety.com/2020/film/news/warner-bros-hbo-max-theaters-dune-matrix-4-1234845342/
When Warner Bros. announced that “Wonder Woman 1984” would land on the streaming service HBO Max on Christmas, the same time it debuts in theaters, many expected it to be an isolated case in response to an unprecedented pandemic.
Instead, the studio will deploy a similar release strategy for the next twelve months. In a surprising break from industry standards, Warner Bros.’ entire 2021 slate — a list of films that includes “The Matrix 4,” Denis Villeneuve’s “Dune” remake, Lin-Manuel Miranda’s musical adaptation of “In the Heights,” Sopranos prequel “The Many Saints of Newark,” and “The Suicide Squad” — will debut both on HBO Max and in theaters on their respective release dates. The shocking move to simultaneously release movies day-and-date underscores the crisis facing movie theaters and the rising importance of streaming services in the wake of a global health crisis that’s decimated the film exhibition community.
Warner Bros.’ 2021 release slate also includes Denzel Washington’s thriller “The Little Things,” biographical drama “Judas and the Black Messiah,” a remake of “Tom and Jerry,” “Godzilla vs. Kong,” video game adaptation “Mortal Kombat,” “Those Who Wish Me Dead,” “The Conjuring: The Devil Made Me Do It,” “Space Jam: A New Legacy,””Reminiscence,” James Wan’s “Malignant” and sports drama “King Richard.”
In the short term, the move will inject some welcome buzz into HBO Max, a Netflix challenger that launched last spring without generating much sizzle. One of WarnerMedia’s key rivals, the Walt Disney Company, has strengthened its share price because of its investment in streaming offerings such as Disney Plus even as its core theme parks and film businesses have cratered. WarnerMedia and its corporate parent AT&T are likely making the move with an eye towards pleasing Wall Street.
Like “Wonder Woman 1984,” the films that Warner Bros. plans to release in 2021 will be available to HBO Max subscribers for 31 days. After the one-month mark, those movies will only play in theaters until it reaches the traditional home entertainment frame. From there, people can rent through online platforms like Amazon, iTunes or Fandango. It’s unclear when any titles will return to HBO Max.
WarnerMedia chair and CEO Ann Sarnoff referred to the model as a “unique one-year plan.” Executives at the company have stressed the initiative isn’t expected to continue into 2022 or beyond — it’s considered a temporary solution in response to the ongoing global heath crisis.
“We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group,” Sarnoff said in a statement. “No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced capacity throughout 2021.”
“With this unique one-year plan, we can support our partners in exhibition with a steady pipeline of world-class films, while also giving moviegoers who may not have access to theaters or aren’t quite ready to go back to the movies the chance to see our amazing 2021 films,” she continued. “We see it as a win-win for film lovers and exhibitors, and we’re extremely grateful to our filmmaking partners for working with us on this innovative response to these circumstances.”