Grey Gardens- new look?
#25re: Grey Gardens- new look?
Posted: 5/7/07 at 10:04pm
Actually, they DO need help distributing them.
It's on the job listings section of Playbill.com
#26re: Grey Gardens- new look?
Posted: 5/7/07 at 10:28pm
This is the truth.
I get most of my information on what to see or not based upon what I read here. The previous ad campaign for Grey Gardens just didn't make someone want to go see this show.
I hope the new strategy works for them. Whether one likes it or not, at least it grabbed my attention.
#27re: Grey Gardens- new look?
Posted: 5/7/07 at 10:29pm
SPOILER ALERT (kind of)....
The saving grace of the campaign, from my perspective, is that it foreshadows the headlines that are projected on the front of the house as the show begins and the expository narration introduces us to the characters. As well, when Edie opens Act II with the newspaper clipping, we get a second tie to "sensational journalism."
Yes, the story and everything else about this show are lovely and beautiful, there is a bit of ACCESS HOLLYWOOD and EXTRA about the whole enterprise. Again, very creative approach, completely appropriate for summer tourist sales.
Keeping fingers crossed...
Updated On: 5/7/07 at 10:29 PM
Miss.Vanessi
Stand-by Joined: 1/1/07
#28re: Grey Gardens- new look?
Posted: 5/8/07 at 12:28am
When I first saw the ad in the NY Times, I could not stop laughing. (And this was in the lobby of a Starbucks...) I think it's brilliant! The original artwork is beautiful, that's a definite, but it doesn't really tell anyone why they should see the show. A woman in a hat holding a mirror in front of her face? What's the draw?
Norn, tell your friend that this girl thinks she's a GENIUS.
#29re: Grey Gardens- new look?
Posted: 5/8/07 at 12:37am
When my 11-year-old daughter first saw the "Edie in front of the mirror," she said, "Why is that girl chewing bubble gum and blowing a big bubble?"
I still love it though.
http://www.roches.com/television/ss83kod.html
**********
"If any relationship involves a flow chart, get out of it...FAST!"
~ Best12Bars
#30re: Grey Gardens- new look?
Posted: 5/8/07 at 12:56amI actually think its a great idea. I love the original Broaday publicity, but itz clearly not working...
#31re: Grey Gardens- new look?
Posted: 5/8/07 at 1:00am
The overall look on the website is fantastic, but if I saw that little blurb on the side of an NYC bus I probably wouldn't be very grabbed. I'd be confused why a Grey Gardens ad looked so much like a Wheaties box. The original poster (fan in face) is so elegant and subtle, and catches the eye just as effectively.
But if new advertising is what the show needs, they might as well give it a shot.
ashley0139
Broadway Legend Joined: 1/3/05
#32re: Grey Gardens- new look?
Posted: 5/8/07 at 1:12amHonestly, I am glad they are doing something to boost their sales. I'm glad they are trying. If one thing doesn't work, completely change your tactic. More than some other shows of this season can say.
#34re: Grey Gardens- new look?
Posted: 5/8/07 at 1:14amLove it! Thanks for posting!
BSoBW2
Broadway Legend Joined: 12/8/04
#36re: Grey Gardens- new look?
Posted: 5/8/07 at 1:15amooh la la! Those are definitley better. Love the bottom ad. Thanks!
glancingforward
Chorus Member Joined: 2/21/07
#37re: Grey Gardens- new look?
Posted: 5/8/07 at 1:22amLINK..i agree. the original artwork said something about the material..the new look is very second rate
ashley0139
Broadway Legend Joined: 1/3/05
#38re: Grey Gardens- new look?
Posted: 5/8/07 at 1:23amThanks for the pictures!
#39re: Grey Gardens- new look?
Posted: 5/8/07 at 1:34amWhat did the original artwork say about the show at all? I mean, it was beautiful, but I said nothing to those who didn't know the doc. This at least tells something about the story, and given the media hoopla surronding the Beales in the 70s, it's a genius marketing campaign.
VIETgrlTerifa
Broadway Legend Joined: 1/18/04
#40re: Grey Gardens- new look?
Posted: 5/8/07 at 1:46amExactly. I loved the original artwork, but it didn't tell you anything about the show other than it might look beautiful.
#41re: Grey Gardens- new look?
Posted: 5/8/07 at 5:45am
i LOVE the last poster in Shubert's Alley :)
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