Grey Gardens- new look?

I don't know if anyone has seen the new look on the Grey Gardens website, but its completely redone in red with white and yellow lettering. Also, an ad for the show I saw on the NY Times site had this same look. (The 'new look' is seen above)
Anyways, I was just wondering if this is how all the new print ads and such for the show are looking? I dont live in NYC so I dont really see ads for the show much.
And do people like this new look for the show? Its not as beautiful and artful (if thats a word) as the old look, but its certainly more bold.
Discuss :)
Grey Gardens new website

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Like it. Very tabloid oriented, which as we all know catches attention. Although the greens and rich colors are beautiful, nothing says urgent like a stark red. I'm glad to see something being done to help improve the dire percentages of such a fantastic show.

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I am REALLY not a fan of this approach. I thought the original graphic design work was so beautiful and matched the tone of the show so well.

Akiva

Yeah, that's the point. They're trying to make it seem like a rag newspaper.

They will be distributing fake GREY GARDENS newspapers to try to generate interest.

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I noticed this the other day, and really liked the marketing angle.

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Yes, they will be giving out fake tabloids.

Good to see a *crosses fingers* successful advertising boost that will hopefully attract more attention. Apparently beauty doesn't drag people into the theater which I'm sure we all could have figured out anyway, but urgency may do the trick.

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There are a bunch bills posted on construction sites and sidewalk-level outdoor advertising sites throughout midtown, a la tabloid front pages, that really grab attention. Kudos to the new "celebrity gone bad" marketing angle. It suggests something scandalous.

thats very cool about the fake tabloids. i wonder if they need any help passing them out, haha...

and yeah, i definitely hope this new ad campaign using the different logo helps bring more people to the show!

im still debating if i should see GREY GARDENS for the 3rd time or 110 IN THE SHADE this Saturday when I'm in the city...

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Dirty.... if you havent seen "110" yet.... GO !!!!!!!!!!

With the current state of things, they desperately need a new advertising approach. They need to talk about what the show is ABOUT (something they're just starting now).

I've decided that I'm going to try and get to NY next month just in case this approach doesn't work out, because I really need to see this, and I want to do my part by purchasing a ticket.

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I think I'm pretty much with most people here...as marketing, I'm glad they're doing something that will most definitely catch the public's attention. The new site, the print ads in the city, the new radio ads...all are very geared towards the public's obsession with fallen celebrity, which should pack in some more seats. And this show really deserves it.

But really, I hate looking at the stuff. After having experienced this beautiful show, the original design evoked in me so many wonderful feelings and really matched the tone perfectly. The new campaign, while (as I said) very effective and pretty smart, is almost like blasphemy when you look at what it replaced. Kudos to the people who thought it up, but personally my eyes can't take much more of it. (But I understand it's not for people like me.)

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Updated On: 5/7/07 at 09:26 PM

I agree with others who find the tone of this marketing approach to be at odds with the beauty of GG. It's a challenge to market this show to the 99.9% of people who not only aren't obsessed with the Grey Gardens documentary but haven't even heard of it.

I hope within a few weeks they'll be able to market this show by touting the fact that it won both Best Actress and Supporting Actress Tonys, along with a bunch of others.

Until then, if this campaign can sell some tickets and keep this wonderful piece of theater running longer I'm all for it.

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