I'm a big Disney fan and enjoyed Frozen for what it is. An animated holiday film meant to appeal to younger audiences. The fan base definitely isn't just 10 year old girls, but it would be unfair to say that least 85% of the fan base AREN'T little girls.
With that being said, it would most likely be an entirely different production if it went to Broadway. The musical only has several songs in it which means over a dozen would be added. To be a full length show, a lot of new material would have to be added so it definitely will be very very different than the animated film.
In my opinion, in 3-5 years when this finally comes to fruition, I'm sure with Disney's named attached, it'll be just as popular as their other shows. I certainly would be shocked though if it still had the same hype as it does now. In 3-5 years, the majority of the fanbase will have grown up and by then we will have had Despicable Me 3, Ice Age 4(5?), the Minion movie, Toy Story 4, and all of Pixar's films to steal away the attention.
Disney's best bet with a live adaptation of the film was the ice show which is bringing in a great profit since it was able to be quickly mounted and sent out everywhere. But, this IS America and people's obsessions change every few months. I'm sure when Frozen comes to Broadway it will be a beautiful production, but I don't think it'll be selling out a year in advance or be successful only because it's "Frozen."
Updated On: 11/8/14 at 02:34 PM