Posted: 3/23/23 at 5:48pm
I am sure more tickets will be purchased when sales are open to the general public tomorrow, but Merrily is more niche Sondheim. I don’t know exactly how it will sell. There are stars in the cast, but except for Daniel Radcliffe, not stars who the general public knows that well. Jonathan Groff has been in movies and on TV, but I’m not sure how that translates. (It was easy to sign up to buy tickets, but that doesn’t mean everyone did that.) It seems like the cheapest and most expensive tickets were prioritized by buyers today, especially for the first month.
The Into The Woods tour has a somewhat similar dynamic, except people aren’t rushing to buy the cheap seats. The expensive seats went fast, though, and prices for those seats have skyrocketed. In San Francisco, where the tour is stopping for a week, producers even added a ‘Premium Plus’ category for $299. Those people will be sitting next to me, and I bought orchestra tickets for $161 before general public sales started. At the same time, there are plenty of unsold mezzanine and balcony seats along with a few in the orchestra.
The Hudson is a small theater, and I’m sure the show will do well in its limited run. But I suspect, or perhaps just hope, that there will be decent seats available later.
