The Nielsen ratings are 'accurate' - for what they capture.
But they don't account for viewing that is being done outside of the traditional Nielsen sample, which includes some DVR-playback, but not the mobile, online, VOD, etc.
While #25 and #46 may not be top 10 on iTunes, they represent a large number of people who have interest in the songs, which gives an indication that there is viewership and interest beyond the traditional Nielsen ratings.
NBC is trying to build a schedule, and can't afford to give up time-periods to low-ratings, but, they also have alot of hours to program, due to a few seasons of poor program development. They're on an upswing, so it remains to be seen if they keep the low-rated show on the schedule. It will be interesting to hear the schedule when it's announced the week of May 13 - or before, if they share with the press before the Upfront announcements.
"Two drifters off to see the world. There's such a lot of world to see. . ."
Updated On: 4/21/13 at 07:29 PM