Paradise Square Marketing Fail- Page 2

[DrMonicaDeMoneco]

Posted: 5/16/22 at 2:04am

No seriously, how is this show still running? And please don’t say because of the Tony noms because that surely isn’t true. 

[blaxx]

Posted: 5/16/22 at 3:05am

DrMonicaDeMoneco said: "No seriously, how is this show still running? And please don’t say because of the Tony noms because that surely isn’t true."

It is true. Every single year there is the delusional producing team that thinks the Tonys will turn their story around. 

[gypsy101]

Posted: 5/16/22 at 4:03am

i haven’t followed the discourse around this show but from reports it’s terrible… how did it get ten tony noms????

[HogansHero]

Posted: 5/16/22 at 9:44am

gypsy101 said: "i haven’t followed the discourse around this show but from reports it’s terrible… how did it get ten tony noms????"

It's not terrible and not very many people (here or elsewhere) have said it is. It's just not good. It got so many nominations because (a) nominations fill a void and (b) the whole is a lot less than the sum of the parts. 

The 2 articles linked in this thread explain a great deal about the show's financial dynamics. 

[DrMonicaDeMoneco]

Posted: 5/17/22 at 1:17pm

Did the grosses come out for last week? I’m curious to see how PSQ is doing?

I have a sick sense that they’re going to post closing soon. Sure I’ve said that before but I have a hunch. 

[dramamama611]

Posted: 5/17/22 at 1:27pm

Doesn't EVERYONE?

 

The grosses seem to get posted between 3 & 4.

[DrMonicaDeMoneco]

Posted: 5/17/22 at 1:48pm

$235,604 weekly gross!!!  WTF

$42.00 average ticket price?!?

that weekly gross doesn't even cover the crews salary!  LOL!  

[carolynbrooks]

Posted: 5/17/22 at 1:53pm

With the past week grosses of just $ 234,000, reflecting a bump of just over 15% from the previous week, the 10 nominations and expensive NY Times ads will not save the show. The question for Drabinsky and his investors now is how much blood in the streets do you want to see?  The road to the Tony's using a below average marketing spend combined with weekly losses, will cost investors an incremental $2 million. And for what? Even multiple wins will not help this show. This becomes a selfish journey for one producer to say he can do it again and line up investors for the next show.                     

[Lavieboheme3090]

Posted: 5/17/22 at 2:01pm

People's obsession with this show's grosses is WILD to me.

 

Was I fan? Not really...

Did I find it offensive in some way? No.

So it runs for 4 more weeks, and doesn't pick up any awards (most likely), but the way people are taking this show running for another 30 days are so is WILD. 
 

What if the producer is doing something crooked behind the scenes? It seems like everyone is getting paid, so if comes out he is doing something then it will come out. 
 

They are gonna try to run it till the Tony awards, it's not some grand mystery or conspiracy. 

 

[Highland Guy]

Posted: 5/17/22 at 2:02pm

carolynbrooks said: "The question for Drabinsky and his investors now is how much blood in the streets do you want to see?"

 

What?  I mean, WHAT ?

 

[CarlosAlberto]

Posted: 5/17/22 at 2:04pm

carolynbrooks said: "With the past week grosses of just $ 234,000, reflecting a bump of just over 15% from the previous week, the 10 nominations and expensive NY Times ads will not save the show. The question for Drabinsky and his investors now is how much blood in the streets do you want to see? The road to the Tony's using a below average marketing spend combined with weekly losses, will cost investors an incremental $2 million. And for what? Even multiple wins will not help this show. This becomes a selfish journey for one producer to say he can do it again and line up investors for the next show."

He already did (do it again) - and his production received a very impressive 10 Tony nominations. 

Investors take chances when they invest - of course they want to make a profit and earn their investment back and then some but investing comes with the risk of possible losses and they are aware of that.

The "blood on the streets" comment on the other hand is a tad melodramatic....

[CarlosAlberto]

Posted: 5/17/22 at 2:07pm

I take that back, your whole post is melodramatic.

[carolynbrooks]

Posted: 5/17/22 at 2:10pm

CarlosAlberto said: "I take that back, your whole post is melodramatic."

 

Aha, an entire company that went bankrupt based on cooked books, millions lost , not to mention the demise of his last company , Cineplex, now that is drama Carlos!          

 

[CarlosAlberto]

Posted: 5/17/22 at 2:12pm

carolynbrooks said: "CarlosAlberto said: "I take that back, your whole post is melodramatic."



Aha, an entire company that went bankrupt based on cooked books, millions lost , not to mention the demise of his last company , Cineplex, now that is drama Carlos!

I am well versed on the subject, thanks. 

 

[PeterC6482]

Posted: 5/17/22 at 2:23pm

Perhaps they are discounting too many seats? They need to sell the same number of seats at much higher prices.

[JBroadway]

Posted: 5/17/22 at 2:24pm

@carolynbrooks – normally I hate when people throw around petty accusations like this toward new users, but you’re giving off the strong impression that you just joined this message board to revel in the failure of Paradise Square.

[carolynbrooks]

Posted: 5/17/22 at 5:30pm

JBroadway said: "@carolynbrooks – normally I hate when people throw around petty accusations like this toward new users, but you’re giving off the strong impression that you just joined this message board to revel in the failure of Paradise Square."

Certainly not! the failure of this show was predestined by a boring book, cheesy songs, and a crooked producer     

[JBroadway]

Posted: 5/17/22 at 5:50pm

carolynbrooks said: "JBroadway said: "@carolynbrooks – normally I hate when people throw around petty accusations like this toward new users, but you’re giving off the strong impression that you just joined this message board to revel in the failure of Paradise Square."

Certainly not! the failure of this show was predestined by a boring book, cheesy songs, and a crooked producer"

 

I didn't say you were causing it, I said you were reveling in it.

I'm not telling you what to do or think - live your life. But people who join the board with a single-minded, vindictive purpose are generally regarded as trolls, and people begin to disregard what they have to say.

Updated On: 5/17/22 at 05:50 PM

[carolynbrooks]

Posted: 5/18/22 at 8:34am

JBroadway said: "carolynbrooks said: "JBroadway said: "@carolynbrooks – normally I hate when people throw around petty accusations like this toward new users, but you’re giving off the strong impression that you just joined this message board to revel in the failure of Paradise Square."

Certainly not! the failure of this show was predestined by a boring book, cheesy songs, and a crooked producer"
 

You have no idea why I joined , I joined as I love great theatre. You, on the other hand, must be the president of the "Drabinsky Fan Club " , best costume design, Orange Jump Suit !        




I didn't say you were causing it, I said you were reveling in it.

I'm not telling you what to do or think - live your life. But people who join the board with a single-minded, vindictive purpose are generally regarded as trolls, and people begin to disregard what they have to say."

 

[HogansHero]

Posted: 5/18/22 at 9:35am

carolynbrooks said: "You have no idea why I joined , I joined as I love great theatre. You, on the other hand, must be the president of the "Drabinsky Fan Club " , best costume design, Orange Jump Suit !"

On a message board, you are nothing other than what you post. And on that basis, what JBroadway said was (and remains) a reasonable assumption. It also looks suspiciously similar to some previous mono-themed posters who seem to have stopped posting. 

That said, if anyone prompts trolling, it's Garth. An awful lot of people have been wronged by this criminal fraudster (and that number is still increasing rapidly), and understandably any negativity toward his tainting of our world is but a small cathartic recompense. 

[Claude Perkins]

Posted: 5/19/22 at 9:07pm

carolynbrooks said: "CarlosAlberto said: "I take that back, your whole post is melodramatic."



Aha, an entire company that went bankrupt based on cooked books, millions lost , not to mention the demise of his last company , Cineplex, now that is drama Carlos! "



What demise ? Cineplex may have exited the U.S. market but never folded and are very much alive in Canada (where it originated ) where they currently have an 80% market share of theatrical revenue. 

Last December they won a $1.2 billion settlement against CineWorld ( Regal's corporate parent ) for backing out of a deal to purchase Cineplex made before the pandemic hit. It's currently under appeal, but nobody expects CineWorld to get the decision reversed based on their shoddy performance during the first trial. It's purely a delay tactic.

Cineplex should be around for a while.

Updated On: 5/19/22 at 09:07 PM

[BroadwayJane]

Posted: 5/20/22 at 8:20am

Claude Perkins said: "carolynbrooks said: "CarlosAlberto said: "I take that back, your whole post is melodramatic."



Aha, an entire company that went bankrupt based on cooked books, millions lost , not to mention the demise of his last company , Cineplex, now that is drama Carlos! "



What demise ? Cineplex may have exited the U.S. market but never folded and are very much alive in Canada (where it originated ) where they currently have an 80% market share of theatrical revenue.

Last December they won a $1.2 billion settlement against CineWorld ( Regal's corporate parent ) for backing out of a deal to purchase Cineplex made before the pandemic hit. It's currently under appeal, but nobody expects CineWorld to get the decision reversed based on their shoddy performance during the first trial. It's purely a delay tactic.

Cineplex should be around for a while."

 

You are oddly misinformed, when Drabinsky was forced out of the company, it was a house of cards much like LIVENT, the accountants scrambled to sell off assets and prevent near bankruptcy. it took a decade to turn it around and only survived at that tike by buying its competitor. The 80% market share you refer to means nothing as the industry is at near extinction and its stock price dropped like a rock. The suit you refer to is being appealed and they have collected nothing to date. They go to quarter to quarter waiting on a weak supply chain of product from Hollywood. Regardless, this was the first company Drabinsky destroyed before moving on to LIVENT.                      

 

 

[Dollypop]

Posted: 5/20/22 at 1:04pm

HogansHero said: "gypsy101 said: "i haven’t followed the discourse around this show but from reports it’s terrible… how did it get ten tony noms????"

It's not terrible and not very many people (here or elsewhere) have said it is. It's just not good. It got so many nominations because (a) nominations fill a void and (b) the whole is a lot less than the sum of the parts.

The 2 articles linked in this thread explain a great deal about the show's financial dynamics."

I've seen the show and disagree about it being "not good". It is GOOD but it's not GREAT. It has impressive choreography and some marvelous performances. Definitely not a candidate for the Nobel prize but an okay evening in the theater.

[HogansHero]

Posted: 5/20/22 at 3:25pm

@Dollypop I think what you and I are saying is not that far apart. It has more to do with how we use adjectives. Just TBC I said it's not terrible but not good, but I have the feeling I used good as you would use great, to mean an ok evening. I found it enjoyable enough and, as I said, the sum of the parts were more than the whole. 

[Call_me_jorge]

Posted: 5/20/22 at 6:26pm

While I’m sure the reason why they haven’t done so is probably cost, but the fact they haven’t performed on a talk show or even had any of the cast promote the show in any capacity has me dumbfounded. I know a spot on the view isn’t gonna save it, but at least give it an audience.
 

Considering summer is about to hit, it was a lost opportunity to market this to school groups who may be studying the civil war. This show would’ve been a great history lesson for so many middle schoolers/high schoolers.