Paradise Square Marketing Fail- Page 3

[HogansHero]

Posted: 5/20/22 at 7:47pm

Call_me_jorge said: "While I’m sure the reason why they haven’t done so is probably cost, but the fact they haven’t performed on a talk show or even had any of the cast promote the show in any capacity has me dumbfounded. I know a spot on the view isn’t gonna save it, but at least give it an audience.


Considering summer is about to hit, it was a lost opportunity to market this to school groups who may be studying the civil war. This show would’ve been a great history lesson for so many middle schoolers/high schoolers."

The article linked below, which had been posted in another thread, may provice you with an explanation for the failure you describe in your second paragraph. As with the first, it's all about money and this show has (despite its inexplicable ability to find funding to stay open) been hog-tied by its lack of coin.

http://broadwayjournal.com/foundering-paradise-square-ghosted-group-sales-chief-lawsuit-says/

[Claude Perkins]

Posted: 5/21/22 at 8:55am

BroadwayJane said: "Claude Perkins said: "carolynbrooks said: "CarlosAlberto said: "I take that back, your whole post is melodramatic."



Aha, an entire company that went bankrupt based on cooked books, millions lost , not to mention the demise of his last company , Cineplex, now that is drama Carlos! "



What demise ? Cineplex may have exited the U.S. market but never folded and are very much alive in Canada (where it originated ) where they currently have an 80% market share of theatrical revenue.

Last December they won a $1.2 billion settlement against CineWorld ( Regal's corporate parent ) for backing out of a deal to purchase Cineplex made before the pandemic hit. It's currently under appeal, but nobody expects CineWorld to get the decision reversed based on their shoddy performance during the first trial. It's purely a delay tactic.

Cineplex should be around for a while."



You are oddly misinformed, when Drabinsky was forced out of the company, it was a house of cards much like LIVENT, the accountants scrambled to sell off assets and prevent near bankruptcy. it took a decade to turn it around and only survived at that tike by buying its competitor. The 80% market share you refer to means nothing as the industry is at near extinction and its stock price dropped like a rock. The suit you refer to is being appealed and they have collected nothing to date. They go to quarter to quarter waiting on a weak supply chain of product from Hollywood. Regardless, this was the first company Drabinsky destroyed before moving on to LIVENT.



"

DEMISE -

noun

death or decease.

termination of existence or operation:

 

An incorrect word to use about a company still in business 20 years later.

And my post quite clearly stated the lawsuit a]with Cineworld is under appeal.

Perhaps English is not your first language ?

[HogansHero]

Posted: 5/21/22 at 9:38am

Claude Perkins said: "Perhaps English is not your first language ?"

Perhaps you do not believe in resurrection. 

BTW that attempted dig of yours is offensive.

[BroadwayJane]

Posted: 5/21/22 at 10:10am

Claude Perkins said: "BroadwayJane said: "Claude Perkins said: "carolynbrooks said: "CarlosAlberto said: "I take that back, your whole post is melodramatic."



Aha, an entire company that went bankrupt based on cooked books, millions lost , not to mention the demise of his last company , Cineplex, now that is drama Carlos! "



What demise ? Cineplex may have exited the U.S. market but never folded and are very much alive in Canada (where it originated ) where they currently have an 80% market share of theatrical revenue.

Last December they won a $1.2 billion settlement against CineWorld ( Regal's corporate parent ) for backing out of a deal to purchase Cineplex made before the pandemic hit. It's currently under appeal, but nobody expects CineWorld to get the decision reversed based on their shoddy performance during the first trial. It's purely a delay tactic.

Cineplex should be around for a while."



You are oddly misinformed, when Drabinsky was forced out of the company, it was a house of cards much like LIVENT, the accountants scrambled to sell off assets and prevent near bankruptcy. it took a decade to turn it around and only survived at that tike by buying its competitor. The 80% market share you refer to means nothing as the industry is at near extinction and its stock price dropped like a rock. The suit you refer to is being appealed and they have collected nothing to date. They go to quarter to quarter waiting on a weak supply chain of product from Hollywood. Regardless, this was the first company Drabinsky destroyed before moving on to LIVENT.



"

DEMISE -

noun

death or decease.

termination of existence or operation:



An incorrect word to use about a company still in business 20 years later.

And my post quite clearly stated the lawsuit a]with Cineworld is under appeal.

Perhaps English is not your first language ?"

 

Claude, beyond childish and petty. Hogan is a hero   

 

 

[veronicamae]

Posted: 5/31/22 at 10:12pm

Figured it was worth noting that I finally saw (meaning it was the first time for me) a full 30-second TV commercial broadcast today: NYC-area on ABC - it was a spot touting all their nominations. Ran during Jeopardy which is a pretty normal spot for Broadway shows to run their spots in.

Updated On: 5/31/22 at 10:12 PM

[Jantaray]

Posted: 5/17/23 at 10:04am

I totally get what you're saying about Paradise Square's marketing. It's a shame when shows with great potential don't have strong marketing strategies in place. However, I did notice a positive development - they aired a 30-second TV commercial during Jeopardy, highlighting their Tony nominations. It's a step in the right direction, but they could definitely do more to amp up their marketing game. By the way, I recently came across this Instagram marketing agency that specializes in boosting visibility and engagement. They might have some cool ideas to help Paradise Square reach a wider audience and create a buzz. Just thought I'd share! Oh, and by the way, I'm new to this forum too. Nice to meet you, and thanks for sharing your thoughts on the marketing failure.

Updated On: 5/22/23 at 10:04 AM

[TotallyEffed]

Posted: 5/17/23 at 10:05am

Jantaray said: "I totally get what you're saying about Paradise Square's marketing. It's a shame when shows with great potential don't have strong marketing strategies in place. However, I did notice a positive development - they aired a 30-second TV commercial during Jeopardy, highlighting their Tony nominations. It's a step in the right direction, but they could definitely do more to amp up their marketing game."


I’d say.

[Kad]

Posted: 5/17/23 at 10:14am

Jantaray said: "I totally get what you're saying about Paradise Square's marketing. It's a shame when shows with great potential don't have strong marketing strategies in place. However, I did notice a positive development - they aired a 30-second TV commercial during Jeopardy, highlighting their Tony nominations. It's a step in the right direction, but they could definitely do more to amp up their marketing game."

Still firmly on the denial stage of grief, huh?

 

[Call_me_jorge]

Posted: 5/17/23 at 10:44am

Jantaray said: "I totally get what you're saying about Paradise Square's marketing. It's a shame when shows with great potential don't have strong marketing strategies in place. However, I did notice a positive development - they aired a 30-second TV commercial during Jeopardy, highlighting their Tony nominations. It's a step in the right direction, but they could definitely do more to amp up their marketing game."

You’re a year late bud, but welcome to the party I guess.

[PeterC6482]

Posted: 5/17/23 at 3:28pm

The failure of this show was a terrible disappointment. I still miss it.