>>>I've heard raves about P&P, but it doesn't seem to be doing too well at the box office<<<
It's only on about 1300 screens, and its per screen average of $5-6000 is very healthy. Word of mouth will keep that sucker afloat (and has been generating buzz) due to its wide crossover appeal.
>>>I've seen word of mouth help smaller films (My Big Fat Greek Wedding, Clerks, etc) but I'm hard pressed to find examples of that happening with major releases. <<<
It is a big rarity for major releases, but there was a classic example of this last year--The Polar Express, which, coincidentally, had a fantastic re-release take this weekend. It's funny to look back at the box office articles during its opening weekend last year, proclaiming it to be a fiasco, disaster, et al. only for it to stay in the top 5 well into the new year, becoming one of the season's--and year's--biggest hits.
As for Rent, the precipitous drop over the weekend is a bit ominous. Granted, it is a holiday weekend and hence more family oriented, but that the natural drops were harsh and the recoveries not nearly as solid as other releases, it suggests that the word of mouth isn't perhaps as strong or spreading too quickly, or that in general it doesn't seem to be crossing over to a wider audience. (and I haven't heard too many screening reactions from flyover country, which sort of confirms my suspicion that this is a big city film that won't necessarily connect with middle America) The Moviefone statistic is interesting, but bear in mind Serenity was also a film that figured high in online showtime searches/ticket sales but ended up underachieving--and the reason for that is the audience for that, much like Rent, is more likely to be online and search for info than, say, families going out to see Harry Potter, Yours Mine, and Chicken Little. That audience will either look in the paper or more than likely just show up at the theatre, money in hand, not really investigate online.
As for this coming weekend, Aeon Flux is the only major release, but that's targeting the young adult crowd, and it being a female protagonist/star it also will have a stronger woman appeal than most action films--and of all the films in the top 5, it will cut into the potential moviegoers for Rent the most, I would think. Not to mention Aeon Flux will now dominate what has been one of the big marketing tools for Rent, MTV, Aeon being an in-house (Paramount/Viacom) project. Plus word of mouth seems to be a steamroller for Walk the Line, and people inclined to see something music-minded may turn their attention there... we'll see.
Updated On: 11/27/05 at 05:16 PM