Prolific lead producers have multiple shows in the same season all the time. Kevin McCollum has NOTEBOOK and DAYS OF WINE & ROSES this season. Fryer & Carr had the original MAME and SWEET CHARITY in the same season! It's occurred regularly with Sonia Friedman, Scott Rudin, Jeffrey Richards, David Merrick, Alex Cohen, and numerous others.
You go when schedules, money, and theatres align. A show does not go to Broadway just to win a Tony Award. That can help, but nobody should be relying solely on the Tonys to move sales.
Yes, they're risky shows, but they're not appealing to the exact same people. MERRILY and GUTENBERG's successes are not causing HARMONY and OHIO's failures, for example.
Updated On: 12/13/23 at 06:27 PM