Why are Broadway tickets for SIX so expensive?

I've been hoping to get tickets for Six, and I've been entering the digital lottery, but I'm just curious as to why orchestra tickets are so expensive. Nearly all of orchestra seating (up to row M, including on the left and right orchestra) is priced for "premium seating" at $499. Other than Hamilton, I've never seen any other Broadway show with prices so high - most other premium seats are between $200-300 (I think), and at least in the past, the premium seats would be maybe to row E or F, not all the way to row M and definitely not all the way across the side orchestra. Is there a particular reason why Six's prices are so high and why so many seats are premium priced? Are they likely to stay at this price permanently or is this just because they're in previews and maybe it will just be the first couple of months of their opening? I really want to see it, but I don't want to pay $200 for crappy seats, and I definitely can't afford $499.

Where have you seen the prices going down the day before? When I'm looking today for tomorrow's matinee and evening shows, they still show as $499, and I went yesterday to the box office in the morning to see if they could sell me tickets for less than $499 for the evening show yesterday (there were three tickets available, all priced at $499 each in the orchestra and none of them beside each other - they probably were not going to sell those single seat tickets the day of at $499) and they basically said, "That's the price, either pay it or enter the digital lottery, the price is what it is and it doesn't get discounted."

Over the past week I was stalking TM and the prices were changing but maybe that was something they were only doing for the first two weeks of previews? I have no clue what power the box office staff have/don’t have, but I definitely saw seats last week go from 499, to 249, then mysteriously 179 and listed as accessible for deaf/hard of hearing/low vision (and this was not a partial view seat, etc.).

But I’m looking at the performance for Tuesday of next week and those $500 seats are now $279.

Updated On: 10/1/21 at 11:06 PM

Jordan Levinson said: "It just might be easier to see next summer once it loses Best Musical at the no-joke 2022 Tonys. "

How stiff do you think the competition will be? I’m so curious

I saw this in previews Feb 2020 and it was a lot of fun, but not THAT fun. I've seen both the OBC of Six and Hamilton. Let me tell you Six, you are no Hamilton.

Is this a new phenomenon for all shows or just a money grab for a show that is a teen girl sensation?

Updated On: 10/3/21 at 11:57 PM

I saw it in Boston for $25 at A.R.T. and then again on a Norwegian cruise for free. I wasn’t particularly impressed either time. Really not worth those prices for a show that’s 80 minutes with no intermission.

ErmengardeStopSniveling said: "Supply and demand, and variable pricing...they know there will be lots of traffic to buy tickets with reviews coming out. The price will go down if there is not an audience for that price point. The premium price drops to $279 starting the first week of January (and all the other price points are lower too). My guess? They know there will be dark days ahead and want to earn as much as possible now."

Traditionally, early Jan is slow. Post-holiday slump.

Broadway = humans with lots of disposable income.

The average annual household income of the Broadway theatregoer was $261,000 in 2019.

There's your answer. Ticket prices also reflect the demand which is huge for Six.

SFFrontRow said: "I saw this in previews Feb 2020 and it was a lot of fun, but not THAT fun. I've seen both the OBC of Six and Hamilton. Let me tell you Six, you are no Hamilton.

Is this a new phenomenon for all shows or just a money grab for a show that is a teen girl sensation?"

Well, that's like comparing apples and...something very drastically different from an apple.