I disagree with his comments. There are many shows on broadway that have opened to very bad reviews and are making it fine in larger theatres then where HiFi is closing. Wicked for example opened to pretty negative reviews and has some how found an audience and is making a fortune (unfortunately). Also, shows in the past like lez mis did not open to raves pulled through.
There have been many shows that were critical hits that bombed on and off-broadway. It all depends on your PR.
It is all about timing, and publicity. It's getting the right producers and PR people and making yourself a hit whether or not the reviews are.
"Judy Garland, Jimmy Dean, You tragedy Queen" ~ Taboo
"Watching a frat boy realize just what he put his d!ck in...ex's getting std's...schadenfruede" ~ Ave Q
"when dangers near, exploit their fear" ~ Reefer Madness the Musical