In English-speaking countries, yes for sure it will do well. Non-musical theatre lovers who are into rap and R&B know it and like it, which they find unusual themselves. The show in the US has its own dedicated fan base, for sure, but its PR/social media machine and countless celebrity endorsement isn't "just organic". There's clearly a lot of thought, effort and expertise put into this to give it a reputation. This can be duplicated abroad. Book of Mormon is doing very well in London and Australia, and although people will contribute its fame and cross-over interest to South Park, I actually think it is starting to become less of that at that point, and simply famous and a must-see because it's ridiculously funny and crude. I think Hamilton has even a much bigger cross-over appeal than BOM given how its style is completely fresh and appealing to a non-Broadway palette.
In non-English speaking countries, I think it could still work especially in Paris, despite it being a graveyard for Broadway "type" musicals. They tend to do their own versions that are more like stadium concert presentations rather than a typical Broadway musical we are familiar with. However, rap is very big in France, and I think considering the diversity casting, it could work very well in a city that is ethnically diverse, where a show like this with a statement on diversity could ring loud. Cast a black/brown famous rapper to boot and it'll definitely be noticed.
I think Germany and Austria (well, Vienna specifically) might be a bit trickier. They still love their big loud ass ballads there, despite DE/Austria being the second largest musical theatre designations in Europe after London. Netherlands, probably do okay, but it's such a limited market compared to DE/Austria. I don't see why this would be worth their while.
Updated On: 4/7/16 at 03:09 PM