TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 9:46am
Why does any marketing team think that is enticing artwork?
Posted: 11/30/18 at 9:51am
Is that supposed to be a lipstick smear? It looks like a sperm.
Posted: 11/30/18 at 10:05am
IdinaBellFoster said: "Why does any marketing team think that is enticing artwork?"
The artwork doesnt entice me to go.
Posted: 11/30/18 at 10:28am
To me, it's reminiscent of the original movie poster.
Posted: 11/30/18 at 10:30am
That red thing is unidentifiable as anything but sperm. If they were going for a lipstick reference, why not the kiss print? The kiss would be generic, but this "smear" isn't complete enough to suggest that reference. I kinda thought maybe it was a wig at first, but did Santino wear a long, flowing, Wendy's-red wig? As a designer myself, I simply don't understand what logo/branding design has come to on Broadway recently.
I'm kinda surprised they don't play into the masculine/feminine duality, that would be a much better concept for a design and give a much better inkling of the show's plot.
Posted: 11/30/18 at 10:32am
It looks like a meteor. If you don't know the plot of Tootsie, you'd think it's about the apocalypse.
Posted: 11/30/18 at 11:27am
it looks like a wig brandishing a handgun
Posted: 11/30/18 at 11:45am
It doesn't look "fun" and that's what the show should be selling. It looks uninspired.
Posted: 11/30/18 at 12:08pm
Worst Broadway logo in a long time (and that's saying something). I can only hope it makes more sense when we see a full windowcard or playbill.
Posted: 11/30/18 at 1:11pm
Posted: 11/30/18 at 2:04pm
Posted: 11/30/18 at 2:15pm
Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."
The marquee at the Marquis is an electronic screen that is currently flipping between The Illusionists and the upcoming Tootsie to advertise both shows.
Posted: 11/30/18 at 2:16pm
Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."
They have an electronic marquee and it basically plays a slideshow of the Illusionists, Celebrity Autobiography, and Tootsie.
Posted: 11/30/18 at 2:20pm
That must be a temporary art placeholder or something. The website still has the old keyart.
Posted: 11/30/18 at 3:31pm
Posted: 11/30/18 at 5:11pm
I would focus something on a look like this! Maybe just have their faces large on each end of the poster, where it only shows half their faces each. More like a before and after, but teasing enough just to be curious to know what this is about. I think it would attract. If I knew how to do a Photoshop I would do one!
Posted: 11/30/18 at 5:27pm
That logo is about as generic as the show.
Posted: 12/1/18 at 2:45pm
Posted: 12/1/18 at 5:32pm
Posted: 12/2/18 at 12:37am
Posted: 12/2/18 at 12:59am
adamgreer said: "Is it me or has logo design gone downhill the last decade or so?"
It's not just you.
All theatrical design as gone downhill the last decade.
Set, costume, logo, lighting... everything seems so uninspired compared to the work of the 1960-1980's.
There is a "grand-ness" that is lost.
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