TOOTSIE Marquee at Marquis
TOOTSIE Marquee at Marquis
#1TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 9:40am
David Yabeck posted a photo of the Tootsie marquee last night. Interesting new artwork. I'm sort of on the fence about it. No changes in art on the website, however.
#2TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 9:46am
Why does any marketing team think that is enticing artwork?
oldfriends
Understudy Joined: 2/10/18
#3TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 9:51am
Is that supposed to be a lipstick smear? It looks like a sperm.
#5TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 10:05am
IdinaBellFoster said: "Why does any marketing team think that is enticing artwork?"
The artwork doesnt entice me to go.
CT2NYC
Broadway Legend Joined: 3/7/17
#7TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 10:28am
To me, it's reminiscent of the original movie poster.
greensgreens
Broadway Star Joined: 10/14/09
#8TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 10:30am
That red thing is unidentifiable as anything but sperm. If they were going for a lipstick reference, why not the kiss print? The kiss would be generic, but this "smear" isn't complete enough to suggest that reference. I kinda thought maybe it was a wig at first, but did Santino wear a long, flowing, Wendy's-red wig? As a designer myself, I simply don't understand what logo/branding design has come to on Broadway recently.
I'm kinda surprised they don't play into the masculine/feminine duality, that would be a much better concept for a design and give a much better inkling of the show's plot.
raddersons
Broadway Legend Joined: 11/14/13
#9TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 10:32am
It looks like a meteor. If you don't know the plot of Tootsie, you'd think it's about the apocalypse.
bwaylyric
Broadway Legend Joined: 10/22/03
RippedMan
Broadway Legend Joined: 8/14/05
#11TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 11:45am
It doesn't look "fun" and that's what the show should be selling. It looks uninspired.
#12TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 12:08pm
Worst Broadway logo in a long time (and that's saying something). I can only hope it makes more sense when we see a full windowcard or playbill.
demondelaplace
Swing Joined: 3/1/18
#13TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 1:11pmIf I didn’t know I’d assume it’s a new brand for joint health.
Dollypop
Broadway Legend Joined: 5/15/03
#14TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 2:04pmThe picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis.
JON111699
Chorus Member Joined: 5/12/17
#15TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 2:15pm
Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."
The marquee at the Marquis is an electronic screen that is currently flipping between The Illusionists and the upcoming Tootsie to advertise both shows.
Elegance101
Broadway Legend Joined: 8/24/17
#16TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 2:16pm
Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."
They have an electronic marquee and it basically plays a slideshow of the Illusionists, Celebrity Autobiography, and Tootsie.
#17TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 2:20pm
That must be a temporary art placeholder or something. The website still has the old keyart.
#18TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 3:31pmOMG! The black, white, and red remind me of the CARRIE Broadway artwork!!! Hahahahah
Cyndawg
Swing Joined: 4/17/10
#20TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 5:11pm
I would focus something on a look like this! Maybe just have their faces large on each end of the poster, where it only shows half their faces each. More like a before and after, but teasing enough just to be curious to know what this is about. I think it would attract. If I knew how to do a Photoshop I would do one!
#21TOOTSIE Marquee at Marquis
Posted: 11/30/18 at 5:27pm
That logo is about as generic as the show.
#22TOOTSIE Marquee at Marquis
Posted: 12/1/18 at 2:45pmI don't think the show is generic at all. I've rarely seen a musical that made me laugh so much and beg for the cast recording. Saw it twice in Chicago and plan to see it again on Broadway.
evic
Broadway Star Joined: 3/5/04
#23TOOTSIE Marquee at Marquis
Posted: 12/1/18 at 5:32pmAwful. It almost screams FLOP. About 5 minutes was spent designing this. What a shame for a much anticipated musical. Or should I say a Comedy Musical UGH. Big fail.
#24TOOTSIE Marquee at Marquis
Posted: 12/2/18 at 12:37amIs it me or has logo design gone downhill the last decade or so?
Sondheimite
Broadway Legend Joined: 12/5/14
#25TOOTSIE Marquee at Marquis
Posted: 12/2/18 at 12:59am
adamgreer said: "Is it me or has logo design gone downhill the last decade or so?"
It's not just you.
All theatrical design as gone downhill the last decade.
Set, costume, logo, lighting... everything seems so uninspired compared to the work of the 1960-1980's.
There is a "grand-ness" that is lost.
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