Swing Joined: 10/13/19
We've all seen the light speed advances in AI and given how incredibly expensive it is to put up a show, I'm given to ponder at what point will AI holograms replace, or at least augment real actors? I believe it's coming and producers are always looking for a more financially effective way to produce a given production. Candidly, I don't blame them and if truth be told, as a writer, I'm excited by the possibilities.
This will surely be part of AEA's next contract negotiation to ensure that AI has no place in the performance community. Same with the other unions & guilds.
There are areas where AI could benefit the live theatre industry (select aspects of ticketing & marketing, even more select aspects of design & creative devel, etc), but performers isn't one of them. At least until the technology becomes much, much more sophisticated.
Although, I would love if AI could craft a production of Mame with Judy Garland in the starring role
Then maybe we can get 1988 Liza and 2010 Lady Gaga in that next revival of GYPSY.
Why would we want anything besides Judy and Liza going Gypsy?
My gay heart can’t accept that it never happened.
TotallyEffed said: "Why would we want anything besides Judy and Liza going Gypsy?
My gay heart can’t accept that it never happened."
LOL and my gay ass didn’t even think of that!
All obvious arguments about how utterly reprehensible it would be on a philosophical level aside, the thing people seem to still be confused about after over a decade of hype surrounding the word is that HOLOGRAMS DO NOT EXIST, and are nowhere near existing in any sense that people mean when they use that word. Despite what media falls for as a "hologram" the best you're getting is a projection of a video on a scrim.
"hologram" is kind of an annoying buzzword
To that point, AI is also a buzzword for "a thing that used to be done by a human in an analog way and now can be done with a computer and less human involvement"
Then we can have a revival of “Diana” with…Diana.
I wanna see Patti and Bernadette from 1980 do Wicked.
Elaine Stritch as Miss Hannigan!
Judy as Joanne in Company….
I know she's still alive, but Meryl Streep as Norma Desmond
Whitney Houston as Effie White
Dylan Smith4 said: "Whitney Houston as Effie White"
She’s never been so thin!
Swing Joined: 10/13/19
Scarywarhol said: "All obvious arguments about how utterly reprehensible it would be on a philosophical level aside, the thing people seem to still be confused about after over a decade of hype surrounding the word is that HOLOGRAMS DO NOT EXIST, and are nowhere near existing in any sense that people mean when they use that word. Despite what media falls for as a "hologram" the best you're getting is a projection of a video on a scrim."
Agreed with the non existent of it all, but, I just participated on an AI panel with other Hollywood creatives, which has been my main breadwinner for the last twenty-five years, and fear is running rampant. Yes, the "filmed" image is a completely different medium but I've been wondering if using the rapidly changing tech, Light Field Labs are just one company pushing the envelope, at what point will the tech evolve to the point that audiences will suspend disbelief? I argued that theater is the last bastion of immediacy for dynamic human interaction, which cycles back to my earlier point of production costs.
To take that one step further, we're already seeing multiple layoffs within the working class, of which we're all members, so when will that become the primary concern for the government and for what it means for society at large? If Joe Average can't earn any shekels, he ain't gonna spend whatever he has on going to the theater and they are the heaping proportion of the audience. That's my genuine concern which is why I posted the question about AI augmentation; short term skepticism versus the long range reality.
Swing Joined: 10/13/19
ErmengardeStopSniveling said: "This will surely be part of AEA's next contract negotiation to ensure that AI has no place in the performance community. Same with the other unions & guilds.
There are areas where AI could benefit the live theatre industry (select aspects of ticketing & marketing, even more select aspects of design & creative devel, etc), but performers isn't one of them. At least until the technology becomes much, much more sophisticated."
Agreed but my gut instinct is that no matter how we feel, it's coming down the pike. The genie is outta the bottle, mate and there's no way to put it back.
Broadway Legend Joined: 3/23/17
It's already happening.
https://deadline.com/2023/09/goteborg-film-festival-ai-ingmar-bergman-persona-1235555410/#recipient_hashed=58c3f317269bed0a2f02cf7c7efecca4333b1ccf9dcbc6d57dad1e7afec53832&recipient_salt=2b5a7ad782ac2e9292d9eb3f0ad2511d43d2f182d14ce878d5b9fd6dcda44369
I guess we can look forward to a Margot Robbie & Ryan Gosling "remake" of Casablanca?
This is giving me flashbacks to the classic 90s video game "Opening Night," where a bunch of motion-captured theatre actors in Victorian costumes digitized into avatars, Mortal Kombat style, would perform whatever dialogue you wrote for them and blocking you programmed for them. It was so primitive and janky, but so much (juvenile and barely above brainless) fun was had in computer class with that one.
Didn't an AI Carrie Fisher pop up in Rogue One?
We are playing even faster and looser with "AI" than with "hologram." I mean, sure, if both words can mean literally anything you want them to, then I guess AI and holograms are coming for everything.
Updated On: 9/26/23 at 04:09 PMBroadway Legend Joined: 3/23/17
While maybe not technically a "hologram" -- the ABBA Voyage concerts in the UK are certainly paying off.
Chorus Member Joined: 7/27/10
The “holograms” people refer to in performance are actually an old theatrical effect called Pepper’s Ghost, first used in 1862. The technology projecting the images/performers may be new, but this is anything but new. In recent memory, in Ghost, Sam walked through the wall and this was how they did it. I expect Death Becomes Her will use this at some point.
The hard part about staging would be similar to the Michael Jackson Grammy tribute, which exhibited all the issues of trying to choreograph around a projected image. And since the projected images can’t interact with sets and props, I don’t think we have to worry about this replacing theatre until we make major advancements in technology.
Swing Joined: 8/4/23
I disagree. Why is this even a debate? Theater is supposed to be immersive and intimate. So having AI actors, regardless of costs, will take away from that. Also, it would take jobs from REAL actors who are strugling to stay alive. How is that fair? I know broadway is struggling due to having to catch up from COVID, and producers will be producers, but tell me who would go see a hologram of Judy Garland or Elaine Stritch and not feel like they're missing out on something; or that it feels lifeless? Basically AI does not and will NEVER have a place in the theater. Period. Thank you for coming to my TedTalk.
I appreciate the sentiment here, but also never say never; people expressed the same sentiment about microphones, prerecorded sound, digital effects, etc.
Broadway Legend Joined: 9/17/07
As long as there are bright flashing lights and a loud pop score, I don't think most Broadway audiences will care if the actors are AI. As long as they can film what they want and post it to social media and call that marketing.
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