Kevin -- because they can't afford NOT to. It's all about the $. They've been saying since NOVEMBER that it's a 65mill dollar investment, although most believe that number has gone up substantially -- between the delays, the new creative team, the fines and now buying Julie out -- no one has heard a new figure, but it must be getting close to 100 mil.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.