audra, what you are describing is a pivot. It's not a dumb pivot, but no sane person produces a $16 million Broadway musical with the expectation that it will lose its entire investment.
Touring, international, regional/amateur, and cruise ship licensing generate income, but those productions are all separately capitalized and royalties only trickle back to the Broadway entity. IF they ever see a dime of profit, that's going to be a long time from now.
People are quick to throw out "X show will do great on the road and on cruise ships!" But when there are a ton of options from which to choose, those programmers are going to gravitate towards the ones that were hits on Broadway or have a sheen of quality surrounding them. In terms of populist or branded shows, Heart will be competing against & Juliet, BTTF, Beautiful Noise, Once Upon A One More Time, and Great Gatsby, AND shows that have been kicking around for a bit like Six, MJ, and Moulin, AND recent/future award-winners, AND old faves.
It will be much more lucrative for the authors and director.
Updated On: 5/23/24 at 11:10 AM