Broadway Grosses: Week Ending 7/30/23 — Page 2

Because creatives and lead producer earn weekly minimum royalties. Why close it when you’re getting this?

I think ABN needs to revamp their marketing strategy because it's not a bad show. Maybe with the closures this week and next, that will help some of the other newer shows that are still open.

But I'm happy that some of the long running shows continue to do well.

@ACL "I just don't think their target audience is visiting NYC in the summer."

I am interested in what you believe the target audience to be.

(And also interested in what the production believes it is.)

Mr. Wormwood said: "Didn't someone say in another thread that the weekly nut for BTTF was around $950k?"

I heard somewhere that t was around $850K.

Sadly, I cannot imagine SLIH lasting past Labor Day unless last week was an anomaly. It got a slight Tonys boost, but that has passed and it appears to be heading back to a money losing proposition. I did not love SLIH because the score was mediocre overall, particular Sugar's boring songs. But it was extremely well done almost across the board (e.g., score and actress playing Sugar sub-par).

I did not like ABN at all, athough the other 5 people with whom I attended the show all loved it. I cannot imagine how the producers figure that replacing an evening performance with a fourth matinee is going to have a big impact on a show that is playing to half-filled houses and presumably losing a lot of money. Is it vanity that keep them running when it is losing money and has zero chance of returning its investment?

It's more or less that the matinees are selling around 75% now, and the weekday evening shows are only around 33%-50%.

Jarethan said: "ACL2006 said: "It's more or less that the matinees are selling around 75% now, and the weekday evening shows are only around 33%-50%."

Which, if the pattern continues, means that 4 performances will be averaging 75% and (being generous) 4 performances will be at 50%, which averages out to 63%, which is still really bad. Even if that performance sells out, you are still only talking about 66% of capacity average.

I imagine they are hoping that business will improve in the fall, and that that plus a sell-out extra matinee (instead of a 40 - 50% evening) will be enough to break even. Seems like they are pursuing a lost cause, but it is not my money they are throwing away."

Precisely, if it was my money, I'd close up shop and focus to the next one (which is Harmony for them?) either way, wish ABN the best, but it won't be smooth sailing through the fall...

BETTY22 said: "ABN break even is much lower than has been floated.

Business with pick up in September.

Plus, they had a contingency plan to get through the summer months, which they knew would be rough."

And their advance for the Fall is looking good. I also don't think they would have released tickets on sale through June 2024 if they didn't think they would still be around come September 2023.

A Beautiful Noise seems to be having the same “issue” that Jersey Boys had. You may recall, the summer months were relatively slow for Jersey Boys. I think it has to do with the target demographic being the bridge and tunnel crowds who don’t really show up during the summer months, when they’re off on their European vacations or settling down at their lake houses for the summer.