Agree with Ermengarde about the tough sell, but like Parade (if it is still happening), producers are relying on the big marquee name instead to try and bring in some dough.
Jim Parsons attracted SRO crowds most weeks throughout Harvey's limited run, while word of mouth caught on for An Act of God following a humbling start (in terms of total weekly gross). But we must remember, post-COVID theatre attendance is a different beast, and time will tell if this succeeds or not...
“I am furious, but I am sailing.”