I felt the marketplace was small (compared to Comic Con's), and the products weren't very interesting. I bought a "Hamilton" t-shirt for my friend from The Colorful Geek and the new "Allegiance" cast recording from Broadway Records. It's too bad I missed Analeigh Ashford signing her CD. I think the teens were into Squigs' Broadway trading cards. Playbill had a big Playbill cover backdrop that people got a kick from having their pictures taken posing with funny hats & signs.
I'll just copy the exhibitors listed in the BroadwayCon app: Audience Rewards, Broadway Dance Center, Broadway Glue, Broadway Green Alliance, Broadway Records, BroadwayCares, Camp Broadway, The Colorful Geek, Custom Broadway, Drama Book Shop, Dramatists Play Service Inc, Dream Theatre Productions, Eve Believes, Hello Dooley Productions, Jane Elissa Atelier, New Jersey Theatre Alliance, Playbill, Rediscover Handbags, Sony Music Masterworks, Squigs, Stella Adler Studio of Acting, Tandy Leather, Theatre Development Fund, This Star Won't Go Out, and Young Actors' Theatre Camp.