#4476
Posted: 12/28/14 at 1:46pm
Disney feels they're reaching their target. And with only 38% making up family audiences.
In contrast, Disney’s “Into the Woods” got a lift from a star heavy crew that includes Meryl Streep, Johnny Depp, Emily Blunt, Chris Pine and Anna Kendrick. The $50 million production brought in $31 million from locations, securing third place on the box office charts. It has made $46.1 million since debuting on Thursday.
Its origins as a hit Broadway musical may have helped pack in older crowds for whom Stephen Sondheim is close to godliness, while Walt Disney Studios was also able to devise a fantastical marketing campaign to appeal to children. Adults comprised 51% of the opening weekend crowd, while families made up 38%.
The film’s dark hues were part of its appeal, noted Disney distribution chief Dave Hollis. The studio’s testing indicated that the second half of the film, the one that explores what happens after happily ever after, is what resonated the most potently with moviegoers.
“We went down the path of owning that,” said Hollis. “It wouldn’t have been as dark without it, but the complexion of the movie would be different and it wouldn’t be fueling the kind of conversation that’s driving business.”
Variety
In contrast, Disney’s “Into the Woods” got a lift from a star heavy crew that includes Meryl Streep, Johnny Depp, Emily Blunt, Chris Pine and Anna Kendrick. The $50 million production brought in $31 million from locations, securing third place on the box office charts. It has made $46.1 million since debuting on Thursday.
Its origins as a hit Broadway musical may have helped pack in older crowds for whom Stephen Sondheim is close to godliness, while Walt Disney Studios was also able to devise a fantastical marketing campaign to appeal to children. Adults comprised 51% of the opening weekend crowd, while families made up 38%.
The film’s dark hues were part of its appeal, noted Disney distribution chief Dave Hollis. The studio’s testing indicated that the second half of the film, the one that explores what happens after happily ever after, is what resonated the most potently with moviegoers.
“We went down the path of owning that,” said Hollis. “It wouldn’t have been as dark without it, but the complexion of the movie would be different and it wouldn’t be fueling the kind of conversation that’s driving business.”
Variety
....but the world goes 'round
Updated On: 12/28/14 at 01:46 PM
.png?format=auto&width=365)
