Too good for Broadway? Not good enough is more like it. Or plainly put, just not good, period.
It had every advantage: two sets of rave reviews; off-Broadway and Broadway critics,' awards; Tony Award for best musical; media hype galore; one of Broadway's smallest theatres. And yet, with all that going for it, it still stopped selling out six months after it opened, and grosses have declined even more since then.
Why? Too good for Broadway? Not good enough is more like it. Or plainly put, just not good, period.