Is Jujamcyn Selling Its Theatres to ATG? — Page 2

Robbie2 said: "Jordan is simply tired and no longer has the desire of runing theatres under Jujamcyn is what I hear. Jujamcyn theatres will be become ATG. He'll probably just be a creative advisor and producer allowing him to sleep till noon so he can lead his priviledged life as a socialite - fashionista. He's not cut out for running Jujamcyn now in his life."

I don't think anyone questions this –– and who can blame him? Being a landlord can be a bum gig when the economics are as shaky as Broadway, especially after the tumultuous past few years. I bet he'll be thrilled to relinquish the day to day running, and focus on the creative & producing elements (and being the resident fashionisto, and being dad to a 6-year-old).

Curious when/if the rebrand will take effect.

The ATG Entertainment branding takeover appears to be complete. The Jujamcyn name is now gone from the Playbill masthead, and Jujamcyn's website has been updated to align with ATG's branding.

I also noticed the red "Jujamcyn" awning for their offices next to the St. James is gone.





some former Jujamcyn officials also have new titles under ATG on the theatre owner page of the Playbill. No mention of "Jujamcyn." Jordan Roth has a "Creative Director" title.

Updated On: 4/24/24 at 12:10 PM

https://www.jujamcyn.com/

ATG has its own ticketing system, it’s called ATG Tickets. The Hudson and Lyric Theatres both use it.

ErmengardeStopSniveling said: "I assume ATG's longer-term goal for the next 10-20 years is to either buy Nederlander (all or part of it) or Broadway Across America/John Gore Org(which would give ATG monopolizationof touring and group sales).Nederlander's always been family-owned, andthere are a lot of Nederlanders running around, but few are young and in real positions of leadership.

Unless, of course, the Private Equity owners get tired of ATG and sell it for parts.

(optional background music)"

As a Broadway in Chicago patron, I would welcome an ATG takeover with open arms.


Also, I’m curious if the Shuberts would ever sell the Ambassador Theatre, as I feel like that’s an obvious want for ATG(lol, my sarcasm is not really showing here).

I would just think it would be whoever the highest bidder is, no?

Jujamcyn always had their five theaters filled with long runners. Pre pandemic, they had Frozen and Mean Girls which didn’t come back. All of their other theaters were and are filled with long runners, and Cabaret set to be another one. The only shaky one I guess is the St James. If Jordan Roth was tired of it, I hope Bob Wankel is okay, especially with the revolving door of musicals he has to deal with.

If you have never done it, the Broadway Up Close tour of the Hudson with a peak (via photos) at the abandoned apartment above the theatre is worth doing. When I did the tour in 2022, the tour guide hinted that with their good working relationship with ATG they were hopeful that they might one day be able to offer similar tours of some other, more famous, theatres. He didn't say anything more, but looking back he probably had some intel on the coming merger. A behind the scenes tour of the St James would be very cool. But until then the one at the Hudson is truly excellent, with some truly moving stories about the original owners.