Wow, it’s fascinating to read these takes.
I saw the original production during a trip to NY, back when I still lived on the west coast.
I really enjoyed the show, including the songs, but even at the time I did take issue with its handling of teen suicide. I particularly remember the scene where one of the heathers attempts suicide, and a bunch of pills spill out of her mouth, and it’s very much played for laughs. Made me uncomfortable. I later saw the movie, and thought it gets away with it much better because of its darker tone.
I’m technically a millennial but right on the low end, so I have a lots of “older Gen Z” friends. And yes, I can confirm that this became a bit of a sensation in my circles. It was performed in a lot of local theatres, everyone knew the songs, and there was always a trio of Heathers come Halloween. It entered the canon swiftly, more so than 99% of off-Broadway musicals.
Many of these older Gen Z / younger millennials HAD seen the film, while many hadn’t, and some (like me) only watched it after being exposed to the musical. But there’s no doubt that the musical struck a chord with that crowd.
I actually never knew that people on this board disliked it so much!
As for the OP’s question, my first thought was “yes, it’s too soon,” but I could actually see a viable model for a potential off-Broadway return. Seems like the original target audience (fans of the film) would be augmented by the throngs of theatre kids who have spent years listening to the cast album on repeat. Though I do wonder if current students resonate with the show as much as students 5-8 years ago did. I also wonder if there’s a way to do the show without playing up the goofy comedy quite as much.
Anyway, if we’re talking about Off-Broadway revival of O’Keefe musicals, I’d much rather get Bat Boy.