It drives a film nerd like me crazy, too.
But they're trying to appeal to non-film-nerds who look at original artwork and say, "That's old. I want to see something new."
I used to think it was silly for Marketing departments to think that by changing the artwork, they could make people think the movie was new or that the content was somehow more modern than it was.
Then I realized they didn't care if it was in conflict with the content. Their job was done after they got consumers to either rent or buy the product.
EDIT: The worst was when certain studios made us colorize the B&W production photos used for menus or cover art. At some companies, it was a flat rule across the board. I found it just short of false advertising. The movie was in B&W, but the menus and covers had to be colorized ... just to make sure people didn't automatically reject a B&W film (which a huge number of people do).
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
Updated On: 6/13/12 at 08:40 AM