Correct me if I'm wrong, but when you release an album in advance on iTunes, those sales count toward the total units sold.
When you're tracking the ratings of a single event, like the broadcast debut of a TV show, do they include any of the "advanced viewings" leading up that broadcast? Are they even tracked at all?
It seems to me there might be a lot of fans (Nielsen ratings families, in particular) that may have "fans" who will have already watched it and may not tune in tomorrow night to see it again. That doesn't mean they didn't see it.
It may generate some additional interest, as you say, but doesn't it also sabotage their overall numbers?
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22