^^^But aren't many of your channels subsidized by the government? Not so much here. Even our "Public Broadcasting Service" is dependent on advertising and viewer donations.
Please forgive me if this is obvious: but the emphasis in the U.S. on the "desired demographic" (ages 18 to 45) results from studies showing that younger people don't control their own purchases (except when it comes to films and music) and that older people are pretty much set in their ways in in terms of which brands they will buy.
(Note to everyone: these are industry generalizations, not my personal opinions.)
It's the middle years when people are most likely to buy a brand because of what they see on TV, so advertisers crave numbers from that group.
Updated On: 3/15/13 at 10:33 PM