The Disneyfication of 42nd Street mentioned by Best 12 Bars is the single most important reason for the changes that are so evident now.
To go back several years, the Nederlanders bought the New Amsterdam Theatre when it was a "grind house" churning out spaghetti westerns and the like 24 hours a day. But the Nederlanders did not take care of their theatre. They started to renovate it and then just gave up, leaving the roof open to the elements.Rain and snow seeped in, dripping down into the auditorium and ruining the great murals that had been there since the opening of the theatre in 1902, when it was described as one of the finest Art Nouveau treasures in the country.
After a while the New York Cultural Affairs Department got involved: they wished to save the New Amsterdam, but where to get the money? Disney then expressed Interest in the project, providing that the City made a real effort to get other corporate sponsors to renovate other theaters along 42nd Street, particularly the New Republic right across the street from the New Amsterdam.
Finally the deal was struck and Disney agreed to pour money into the renovation of the New Amsterdam, their new pet project. They did a magnificent job, restoring the theatre with tender loving care.
While the New Amsterdam was undergoing it's transformation, I had the good luck of being on W. 41st Street in front of the Nederlander Theatre where RENT was playing, looking up at the finished exterior facade of the New Amsterdam's
41st Street elevation. The construction foreman was watching me and said, "How would you like to take a look at the Rooftop Theatre (where Ziegfeld's MIDNIGHT FROLICS had taken place during the heyday of the ZIEGFELD FOLLIES)". He took me up in the construction elevator to show me the rooftop theatre, which was completely gutted. He then took me to the second balcony where he proudly showed me the new wood paneling. Next he said that he was busy but offered me the opportunity of going on the main stage which was empty except for new steel girders and the like in the flies. So there I was on stage which had seen the likes of Fanny Brice, Ed Whinn, Eddie Cantor, and Will Rogers. I looked out at the audiitorium which at that point did not have seats. What a thrill this all was for me.
So Disney acted as a catalyst for the rest of 42nd Street, and the results are what you see today.
Then
"Madam Rose...and her daughter...Gypsy!"
Updated On: 6/23/11 at 09:42 AM