I think the production was out of money after closing, and when they had an opportunity to perform on the Tony Awards the producers thought it would be good publicity for a potential tour, and also good exposure for Deaf West and its mission statement.
Not having any money, I think either an investor in the Broadway production, or one of Deaf West's 'angels' agreed to 'loan' the money to the producers to make the telecast happen, but requested repayment.
Thus, Ken Davenport created a kick-starter campaign to 'raise' the money to repay the investment -- but chose to present it (because its a better marketing story) that the performance was dependent on reaching a kick-starter goal in order to actually perform.
The complication here is making Deaf-West the font piece for the campaign, because they are a not-for-profit. Even a not-for-profit can accept loans, but they are presenting the campaign, again, as if it were a fund-raising effort, not a repayment of an existing debt.
Updated On: 6/8/16 at 12:39 PM